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Overview
This Luxury Fashion Marketing course at the University of the Arts London (UAL) is perfect for beginners looking to quickly gain insight into Luxury Marketing. It is vital for luxury brands to create the highest brand value and remain relevant to drive sales.
This introductory course will teach you how Luxury Marketing is used to achieve these aims, as well as equipping you with industry insights from both the traditional and digital marketing spheres.
Outcomes
By the end of the course you should have:
- Developed an insight and understanding of the luxury marketing world
- Gained understanding as to why brand value is fundamental
- Understood what distinguishes Luxury Marketing
- Learned the importance of relevance and story telling
- Gained understanding of exclusivity strategies
- Received insider tips from your tutor, an industry expert
Programme Structure
Topics covered:- Luxury foundations
- Brand value and brand Image
- Luxury marketing principals
- Relevance
- Story telling
- Luxury product and experience
- International dimensions
- Digital age
Key information
Duration
- Part-time
- 4 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
Language
English
IELTS 4.5
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- 98 accuracy using real exam data
- 4.9/5 student rating
Delivered
Online
Campus Location
- London, United Kingdom
Disciplines
Marketing Fashion Management View 7 other Short Courses in Fashion Management in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
IELTS 4.5
Prepare for Your English Test
Cathoven AI IELTS Preparation AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
To take part in the Online sessions you will need:
- An up-to-date web browser (we recommend Chrome)
- Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
- Webcam
- Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible.
Please bring for the first session:
- notebook and pen
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents420 GBP / full≈ 420 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents420 GBP / full≈ 420 GBP / full
Funding
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