4.1 Read 97 reviews
Overview
This Luxury Fashion Marketing course at the University of the Arts London (UAL) is perfect for beginners looking to quickly gain insight into Luxury Marketing. It is vital for luxury brands to create the highest brand value and remain relevant to drive sales.
This introductory course will teach you how Luxury Marketing is used to achieve these aims, as well as equipping you with industry insights from both the traditional and digital marketing spheres.
Outcomes
By the end of the course you should have:
- Developed an insight and understanding of the luxury marketing world
- Gained understanding as to why brand value is fundamental
- Understood what distinguishes Luxury Marketing
- Learned the importance of relevance and story telling
- Gained understanding of exclusivity strategies
- Received insider tips from your tutor, an industry expert
Programme Structure
Topics covered:- Luxury foundations
- Brand value and brand Image
- Luxury marketing principals
- Relevance
- Story telling
- Luxury product and experience
- International dimensions
- Digital age
Key information
Duration
- Full-time
- 4 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
On Campus
Disciplines
Marketing Fashion Management View 16 other Short Courses in Fashion Management in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of the Arts London (UAL) and/or in United Kingdom, please visit Student Insurance Portal.
Other requirements
General requirements
To take part in the Online sessions you will need:
- An up-to-date web browser (we recommend Chrome)
- Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
- Webcam
- Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible.
Please bring for the first session:
- notebook and pen
Tuition Fee
To always see correct tuition fees
-
International
420 GBP/fullTuition FeeBased on the tuition of 420 GBP for the full programme during 4 days. -
National
420 GBP/fullTuition FeeBased on the tuition of 420 GBP for the full programme during 4 days.
Living costs for London
1137 - 2157 GBP /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Improve page content