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Overview
Window dressing and styling is the art of driving retail success by creating displays which engage and excite the customer, and bring them into the store to browse and shop. Understanding visual merchandising theories is the key to creating successful window displays.
In this Window Dressing and Styling course at the University of the Arts London (UAL) you will learn the core principles of window dressing, and the science behind creating inspiration for your customer. You will look at window dressing examples from both high street and designer stores and study the methods of window dressing that they use.
You will develop your designs through the medium of your choice (students in the past have used Photoshop, Illustrator, 3D models and sketching) and receive expert feedback each week on your designs. In weekly online classes you will discuss the importance of window dressing in communicating a brand image, and driving sales.
Outcomes
By the end of the course, you will have built up an impressive portfolio of fashion window designs which can be printed / photographed for display or saved to an online portfolio. You could go on to set up your own window dressing business, get a job as a visual merchandiser or use your portfolio to apply for a degree course.
Programme Structure
Topics covered:- Basic principles of window dressing and visual merchandising
- The job role of a visual merchandiser
- Building and creating your own window designs
- Display theory and window types
- Window dressing trends and how to understand them
- Creating a consistently recognisable brand image within store windows
- Effective use of colour, POS and lighting within window display
- Link selling and hot spots
- Mannequin handling and styling
- Appealing to the right customer
- How is technology carving out the future of window displays?
- Creating interactive experiences within windows
- Promotional calendar
- How to maximise the sales of stock within your window
Key information
Duration
- Part-time
- 1 months
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
Online
Disciplines
Marketing Fashion, Textiles and Luxury Goods View 92 other Short Courses in Marketing in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
In order to fully participate in the practical exercises please have the following materials/equipment for the first class:
- Notepad and pen
- A recent computer with a recent operating system
- An up-to-date web browser. (It would be advisable to ensure you
- have access to two separate web browsers eg Safari and Mozilla
- Firefox or Google Chrome and Internet Explorer)
- Microphone (a headset with microphone/headphones is recommended)
- Headphones
- Webcam
Tuition Fee
To always see correct tuition fees
-
International
540 GBP/fullTuition FeeBased on the tuition of 540 GBP for the full programme during 1 months. -
National
540 GBP/fullTuition FeeBased on the tuition of 540 GBP for the full programme during 1 months.
Funding
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