About

This online Store Layout and Visual Merchandising course at the University of the Arts London (UAL) will teach you advanced visual merchandising skills. Focusing on store design and types of layout, you will consider product positioning, customer flow, link selling, hot spots and more - ideal if you have overall responsibility for large or small retail spaces.

Overview

Store Layout and Visual Merchandising at the University of the Arts London (UAL) is a practical course where you will get the opportunity to create your own visual merchandising floor plan and develop your designs through the medium of your choice (students in the past have used Photoshop, Illustrator, 3D models and sketching).

What you will learn

You will learn through live class discussions, tutor Q&As, practical tasks and analysing case studies of a range of retail outlets. You will primarily explore fashion and homeware brands, but the skills you learn are transferable to any retail setting.

There is no question that visual merchandising optimisation can increase retail sales and improve the customer experience. This course will teach you how to do this yourself, and could lead to an exciting career as a senior visual merchandiser.

Programme Structure

Topics covered:

The job role of a visual merchandiser
The psychology behind the customer’s shopping experience
The importance of link selling
Product presentation methods
Customer flow and the importance of store layout
Creating a strong brand image with visual merchandising in store
Creating a customer profile
Creating planograms
Principles used to create Pop Up Stores
Display theory
Visual merchandising trends
Creating hot spots and promotional spaces
Building and creating your own retail designs

Key information

Start dates & application deadlines

We did our best, but couldn't find the next application deadline and start date information online.

More details

There are no upcoming events for this course. Contact the university for more information.

Language

English

Delivered

Online

Disciplines

Marketing Fashion, Textiles and Luxury Goods View 58 other Short Courses in Fashion, Textiles and Luxury Goods in United Kingdom

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

In order to fully participate in the practical exercises please have the following materials/equipment for the first class:

Notepad and pen
A recent computer with a recent operating system
An up-to-date web browser. (It would be advisable to ensure you
have access to two separate web browsers eg Safari and Mozilla
Firefox or Google Chrome and Internet Explorer)
Microphone (a headset with microphone/headphones is recommended)
Headphones
Webcam

Finally, a good broadband connection is also recommended. (Mobile data 3G/4G or a mobile dongle might not provide sufficient bandwidth).

Tuition Fee

Funding

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Store Layout and Visual Merchandising