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Overview
Beauty is the driver for footfall in most retail environments, and by its nature is a fast moving intense environment with a great deal of detail and unseen activity supporting it. Behind the scenes are the beauty buyers and merchandisers, who use industry knowledge, retail management skills, and understanding of customers and trends to get results in these complex multi-brand retail environments.
This Buying and Merchandising for Beauty Retail course at the University of the Arts London (UAL) will expose the inner workings of Beauty departments and give you a greater understanding of the sector, and the key drivers for retail success. It is ideal if you are looking for a new challenge or promotion, or are planning to work in the cosmetics industry. You will learn the principles and practices of beauty buying and merchandising through up-to-date case studies, discussions, and personalised feedback on a series of practical assignments.
Outcomes
By the end of the course you will have an understanding of;- The role of the beauty buyer
- basic buying and merchandising disciplines
- the dynamics between the brands in a beauty department
- the Retailer/ Supplier relationship
- effective buying and marketing techniques to drive sales
Programme Structure
Topics covered:- Key beauty retail environments
- Beauty categories and strategies for each of them
- Finance – OTB, budgeting, margins
- What makes a brand desirable to the retailer or customer
- Planning a beauty product mix
- Laying out a department floorplan
- Launching new brands and driving existing business
- Marketing and new product development
Key information
Duration
- Part-time
- 5 days
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
multiple start dates
Language
English
Delivered
Online
Disciplines
Marketing Fashion, Textiles and Luxury Goods View 58 other Short Courses in Fashion, Textiles and Luxury Goods in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
In order to fully participate in the practical exercises please have the following materials/equipment for the first class:
- Notepad and pen
- A recent computer with a recent operating system
- An up-to-date installation of the Google Chrome web browser
- Microphone (a headset with microphone/headphones is recommended)
- Headphones
- Webcam
Tuition Fee
To always see correct tuition fees
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International
420 GBP/fullTuition FeeBased on the tuition of 420 GBP for the full programme during 5 days. -
National
420 GBP/fullTuition FeeBased on the tuition of 420 GBP for the full programme during 5 days.
Funding
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