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Overview
Beauty is the driver for footfall in most retail environments, and by its nature is a fast moving intense environment with a great deal of detail and unseen activity supporting it.
Behind the scenes are the beauty buyers and merchandisers, who use industry knowledge, retail management skills, and understanding of customers and trends to get results in these complex multi-brand retail environments.
This Buying and Merchandising for Beauty Retail course at the University of the Arts London (UAL) will expose the inner workings of Beauty departments and give you a greater understanding of the sector, and the key drivers for retail success.
It is ideal if you are looking for a new challenge or promotion, or are planning to work in the cosmetics industry.
You will learn the principles and practices of beauty buying and merchandising through up-to-date case studies, discussions, and personalised feedback on a series of practical assignments.
Outcomes
By the end of the course you will have an understanding of;- The role of the beauty buyer
- basic buying and merchandising disciplines
- the dynamics between the brands in a beauty department
- the Retailer/ Supplier relationship
- effective buying and marketing techniques to drive sales
Programme Structure
Topics covered:- Key beauty retail environments
- Beauty categories and strategies for each of them
- Finance – OTB, budgeting, margins
- What makes a brand desirable to the retailer or customer
- Planning a beauty product mix
- Laying out a department floorplan
- Launching new brands and driving existing business
- Marketing and new product development
Key information
Duration
- Part-time
- 4 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
Language
English
IELTS 4.5
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Delivered
Online
Campus Location
- London, United Kingdom
Disciplines
Marketing Fashion, Textiles and Luxury Goods View 65 other Short Courses in Marketing in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
IELTS 4.5
IELTS & PTE Test Preparation
E2 Language Test Prep Trusted by 7M+ Students
Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.
- Study on your own schedule
- Live classes with current and ex-examiners
- Accurate score assesment, always
- E2 Score Guarantee - Get your score or your money back!
Other requirements
General requirements
In order to fully participate in the practical exercises please have the following materials/equipment for the first class:
- Notepad and pen
- A recent computer with a recent operating system
- An up-to-date installation of the Google Chrome web browser
- Microphone (a headset with microphone/headphones is recommended)
- Headphones
- Webcam
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents420 GBP / full≈ 420 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents420 GBP / full≈ 420 GBP / full
Additional Details
- or £430 depending on intake
Funding
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