Buying and Merchandising for Beauty Retail University of the Arts London (UAL)

Overview

Beauty is the driver for footfall in most retail environments, and by its nature is a fast moving intense environment with a great deal of detail and unseen activity supporting it. Behind the scenes are the beauty buyers and merchandisers, who use industry knowledge, retail management skills, and understanding of customers and trends to get results in these complex multi-brand retail environments.

This Buying and Merchandising for Beauty Retail course at the University of the Arts London (UAL) will expose the inner workings of Beauty departments and give you a greater understanding of the sector, and the key drivers for retail success. It is ideal if you are looking for a new challenge or promotion, or are planning to work in the cosmetics industry. You will learn the principles and practices of beauty buying and merchandising through up-to-date case studies, discussions, and personalised feedback on a series of practical assignments.

Outcomes

• The role of the beauty buyer
• basic buying and merchandising disciplines
• the dynamics between the brands in a beauty department
• the Retailer/ Supplier relationship
• effective buying and marketing techniques to drive sales