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Overview
This Fashion Buying and Merchandising - Luxury Brands course at the University of the Arts London (UAL) will help you become a more confident buyer and merchandiser within the luxury retail sector. You will be immersed in the world of high-end fashion as you learn the business skills you need to buy and sell profitably at the exclusive luxury end of the retail market.
What you will learn
You will be guided by an experienced industry professional, as you learn about the key drivers of the sector the customers, brands, product categories, business models - as well as essential skills such as trend forecasting, range planning, negotiating, sales analysis and trading.
Each week you will work on practical projects with the support of your tutor and classmates from around the world. You will receive personal feedback, and will develop a detailed understanding of the sector, the customers, and the concept of luxury.
This course is ideal for fashion professionals who wants to focus on a business career within the luxury retail industry. You will learn how to apply your creative instincts to spot trends and select garments and products that will delight your customers, as well as the technical skills such as creating budgets and managing the supply chain that are needed to run a profitable retail outlet.
Programme Structure
Topics covered:- The concept of luxury
- The role of the fashion planning team: the buyer and the merchandiser
- Luxury brands and retailers
- Understanding your customer
- How to conduct trend research
- Strategy and preparation
- Sales analysis
- Competitor shopping
- SWOT analysis (Strengths, Weaknesses, Opportunity, Threats)
- Creating budgets
- Trading: OTB (Open to Buy)
- Upcoming markets and new technology
- How to create mood boards
- Key strategy ideas
Key information
Duration
- Part-time
- 4 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Disciplines
Marketing Fashion, Textiles and Luxury Goods View 94 other Short Courses in Marketing in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
To take part in the Online sessions you will need:
- An up-to-date web browser (we recommend Chrome)
- Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
- Webcam
- Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible.
Tuition Fee
To always see correct tuition fees
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International
420 GBP/fullTuition FeeBased on the tuition of 420 GBP for the full programme during 4 days. -
National
420 GBP/fullTuition FeeBased on the tuition of 420 GBP for the full programme during 4 days.
Funding
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