Design for Art Direction, Short Course | Part time online | University of the Arts London (UAL) | United Kingdom
5 days
Duration
880 GBP/full
880 GBP/full
Unknown
Tuition fee
Anytime
Anytime
Anytime
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Apply date
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Start date

About

Learn the methods of contemporary art direction and how to visually communicate creative solutions and concepts through intelligent use of narrative components such as image, colour, mood and pace. This Design for Art Direction course is offered at the University of the Arts London (UAL).

Overview

You will learn how to generate new ideas through a wide range of media: photography, illustration, typography, graphic design, interactive components, animation and video, and be encouraged to incorporate mixed media to produce strong art direction and a clear visual narrative.

Innovation is at the heart of this course, and you will learn how to use and interpret images and reference points to create unexpected and engaging ideas that clients will embrace.

Through a series of group discussions, active participation, workshops and visits you will learn how to develop ideas that can be communicated both online and offline. Towards the end of the course you will focus on rationalising your ideas and take one idea through the process to produce an end result that embodies that idea and communicates it effectively. You will be encouraged to critique each other's visuals and concepts.

Outcomes

By the end of this Design for Art Direction course at the University of the Arts London (UAL) you should be able to:

  • Engage and interpret creative references across many disciplines
  • Draw connections between sources that appear diverse
  • Find and test ideas quickly
  • Generate ideas that are precise, communicative and ready to be fully executed
  • Articulate and present ideas with confidence
  • Receive feedback on your outputs from the tutor and the course participants

Programme Structure

Topics covered:
  • Interpreting sources, analysis and discussion in small groups
  • Using areas of interest and ideas to hybridise bold new ideas
  • Developing and analysing research
  • Shaping ideas through written words, and design using animation, sketches, drawings and digital collage
  • Creating concepts suitable for a range of mediums

Key information

Duration

  • Part-time
    • 5 days

Start dates & application deadlines

Language

English

Delivered

Online

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Chrome)
  • Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
  • Webcam
  • Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible.

Tuition Fee

To always see correct tuition fees
  • International

    880 GBP/full
    Tuition Fee
    Based on the tuition of 880 GBP for the full programme during 5 days.
  • National

    880 GBP/full
    Tuition Fee
    Based on the tuition of 880 GBP for the full programme during 5 days.

Funding

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Design for Art Direction
University of the Arts London (UAL)
Design for Art Direction
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University of the Arts London (UAL)

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