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Overview
These days, no one can afford to ignore the internet as a means to connect with customers, build a brand or promote a cause. But how do you get noticed amidst the noise? On this course, you will learn everything you need to know to create a successful digital marketing campaign.
Led by an industry expert, each week you will master a tactic or technique which will help you build your own digital marketing strategy. The course will cover everything from customer experience, traffic generation, advertising strategies, to analytics and tracking your ROI (Return on Investment).
Course outcomes
By the end of the Digital Marketing Strategy course at the University of the Arts London (UAL) you should have:
- Defined clear business and marketing objectives
- Undertaken targeted market research that will help you to reach realistic marketing goals
- Exposed to a large range of digital marketing tactics, such as branding, PR, SEO, social media and content marketing
- Learned how to reach new audiences and retain current customers
- Gained a fresh perspective on the changing climate of digital communication
Programme Structure
Topics covered:- Creating clear measurable objectives
- Customer profiling
- Understanding the UX Design for websites
- Customer experience
- Branding
- Search Engine Optimisation (SEO)
- How SEO and Social Media work hand-in-hand
- Content marketing
- Email marketing
- Online PR
- Affiliate marketing
- PPC (pay-per-click)
- Digital advertising and events
- The impact of mobile marketing
- Strategy and planning
Key information
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Disciplines
Marketing Digital Marketing View 94 other Short Courses in Marketing in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Who Should Attend?
- This course is excellent for entrepreneurs, freelancers, recent graduates and employees across a range of industries like marketing, PR and communications.
- This course is perfect for anyone looking to update their digital skills, gain a fresh perspective or develop a successful digital marketing strategy for a specific business.
- You will need a basic understanding of social media (Facebook, Twitter or Instagram) to take part.
Tuition Fee
To always see correct tuition fees
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International
350 GBP/fullTuition FeeBased on the tuition of 350 GBP for the full programme -
National
350 GBP/fullTuition FeeBased on the tuition of 350 GBP for the full programme
Funding
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