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Overview
This Service Design online course at the University of the Arts London (UAL) is a practical introduction to the field of service design and will provide tools and methods for designing services.
Service design is a people-centred design process that is used by organisations to create better services. It adds value for users by understanding and improving their experiences across the various stages of a service and for service providers by optimising their back-end operations.
During this course, you will be taught the theory and basic methods of service design while applying them to a specific challenge. This will give you both an overview of what service design is and how it can be applied in a real context.
Outcomes
By the end of this course you will have a better understanding of;
- Service design theory and essential methods such as customer journey mapping
- Design research and how to conduct it
- How ideation and prototyping can be applied to the design of services
- How service design can be implemented through tools such as service blueprints
Programme Structure
Topics covered:- Service Design 101 - service design and design thinking methodologies
- Deep-dive on design research and how to conduct it
- Using customer journey maps, personas and clustering to define a problem.
- How to create and visualize great service concepts
- Prototyping and testing for service design
- Implementing service design through blueprinting and business model design
- Delivering service design through business model design and measuring service design
Key information
Duration
- Part-time
- 1 months
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
- multiple start dates available
Language
English
IELTS 4.5
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- 4.9/5 student rating
Delivered
Online
Campus Location
- London, United Kingdom
Disciplines
Business Administration Design View 71 other Short Courses in Design in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
IELTS 4.5
Prepare for Your English Test
Cathoven AI IELTS Preparation AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- The course will suit non-designers working in service industries as well as creative professionals looking to move into this emerging discipline.
- In fact, anyone interested in creative problem-solving approaches and applied design thinking would benefit.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents580 GBP / full≈ 580 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents580 GBP / full≈ 580 GBP / full
Additional Details
- or £590 depending on intake
Funding
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