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Overview
This Service Design online course at the University of the Arts London (UAL) is a practical introduction to the field of service design and will provide tools and methods for designing services.
Service design is a people-centred design process that is used by organisations to create better services. It adds value for users by understanding and improving their experiences across the various stages of a service and for service providers by optimising their back-end operations.
During this course, you will be taught the theory and basic methods of service design while applying them to a specific challenge. This will give you both an overview of what service design is and how it can be applied in a real context.
Outcomes
By the end of this course you will have a better understanding of;
- Service design theory and essential methods such as customer journey mapping
- Design research and how to conduct it
- How ideation and prototyping can be applied to the design of services
- How service design can be implemented through tools such as service blueprints
Programme Structure
Topics covered:- Service Design 101 - service design and design thinking methodologies
- Deep-dive on design research and how to conduct it
- Using customer journey maps, personas and clustering to define a problem.
- How to create and visualize great service concepts
- Prototyping and testing for service design
- Implementing service design through blueprinting and business model design
- Delivering service design through business model design and measuring service design
Key information
Duration
- Part-time
- 1 months
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
- multiple start dates available
Language
English
IELTS 4.5
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Delivered
Online
Campus Location
- London, United Kingdom
Disciplines
Business Administration Design View 116 other Short Courses in Business Administration in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
IELTS 4.5
IELTS & PTE Test Preparation
E2 Language Test Prep Trusted by 7M+ Students
Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.
- Study on your own schedule
- Live classes with current and ex-examiners
- Accurate score assesment, always
- E2 Score Guarantee - Get your score or your money back!
Other requirements
General requirements
- The course will suit non-designers working in service industries as well as creative professionals looking to move into this emerging discipline.
- In fact, anyone interested in creative problem-solving approaches and applied design thinking would benefit.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents580 GBP / full≈ 580 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents580 GBP / full≈ 580 GBP / full
Additional Details
- or £590 depending on intake
Funding
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