Visual Identity, Short Course | Part time online | University of the Arts London (UAL) | United Kingdom
42 days
Duration
540 GBP/full
540 GBP/full
Unknown
Tuition fee
Anytime
Anytime
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Apply date
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Start date

About

This Visual Identity online short course at the University of the Arts London (UAL) will look at the core ideas surrounding visual identity. You will explore how visual elements like form, color and imagery tell a brands unique story. You will gain confidence in your work and develop creative ideas.

Overview

About the course

Look beyond logo design and develop a fundamental understanding of the principles of visual identity on this short, online course. You will learn how to establish an identity across a variety of applications and broaden your perspective on the possibilities of style, format, and medium.

We will take an in-depth look at the core ideas surrounding visual identity, discuss the importance of research and of building a strong conceptual foundation, and explore how visual elements like form, colour palette, and imagery all work together to tell a brand's unique story.

The course features a series of practical assignments which will take you through the stages of creating a visual identity and will help you to develop your visual vocabulary in context. You'll complete work between classes and then present and discuss it with the group. You'll be able to exchange ideas and feedback with the other students both during and after each class, through our online classroom and forum.

Programme Structure

Topics covered:
  • Historical context
  • Elements and principles of visual identity
  • The visual identity brief
  • Visual research and mood boards
  • The design stages behind a visual identity
  • Using colour, typography, and other graphic components
  • Refining and contextualising
  • Brand expression and art direction
  • Photography, illustration, and other visual language

Key information

Duration

  • Part-time
    • 42 days

Start dates & application deadlines

Language

English

Delivered

Online

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • This course will be invaluable for designers, aspiring designers and other creative professionals, who want to explore visual identity, with input from an industry expert. It will also be useful if you are starting, or want to start, your own brand, and want to learn a process to create a unique visual identity for your brand.
  • You may be new to the world of visual identity, but you would benefit more from this course if you have basic foundations of design. This course is not suitable for those wishing to learn software - students are expected to be familiar with creative software in order to complete their assignments.

Tuition Fee

To always see correct tuition fees
  • International

    540 GBP/full
    Tuition Fee
    Based on the tuition of 540 GBP for the full programme during 42 days.
  • National

    540 GBP/full
    Tuition Fee
    Based on the tuition of 540 GBP for the full programme during 42 days.

Funding

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