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Featured byUniversity of the Arts London (UAL)
Overview
About the course
Look beyond logo design and develop a fundamental understanding of the principles of visual identity on this short, online course. You will learn how to establish an identity across a variety of applications and broaden your perspective on the possibilities of style, format, and medium.
We will take an in-depth look at the core ideas surrounding visual identity, discuss the importance of research and of building a strong conceptual foundation, and explore how visual elements like form, colour palette, and imagery all work together to tell a brand's unique story.
The course features a series of practical assignments which will take you through the stages of creating a visual identity and will help you to develop your visual vocabulary in context. You'll complete work between classes and then present and discuss it with the group. You'll be able to exchange ideas and feedback with the other students both during and after each class, through our online classroom and forum.
Programme Structure
Topics covered:- Historical context
- Elements and principles of visual identity
- The visual identity brief
- Visual research and mood boards
- The design stages behind a visual identity
- Using colour, typography, and other graphic components
- Refining and contextualising
- Brand expression and art direction
- Photography, illustration, and other visual language
Key information
Duration
- Part-time
- 42 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
Language
English
Delivered
Online
Disciplines
Visual Arts Marketing Graphic Design View 87 other Short Courses in Visual Arts in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This course will be invaluable for designers, aspiring designers and other creative professionals, who want to explore visual identity, with input from an industry expert. It will also be useful if you are starting, or want to start, your own brand, and want to learn a process to create a unique visual identity for your brand.
- You may be new to the world of visual identity, but you would benefit more from this course if you have basic foundations of design. This course is not suitable for those wishing to learn software - students are expected to be familiar with creative software in order to complete their assignments.
Tuition Fee
To always see correct tuition fees
-
International
480 GBP/fullTuition FeeBased on the tuition of 480 GBP for the full programme during 42 days. -
National
480 GBP/fullTuition FeeBased on the tuition of 480 GBP for the full programme during 42 days.
Funding
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