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Overview
About the course
This Design Thinking course at the University of the Arts London (UAL) will enable you to understand your end user better, in order to create innovative products and services. You will learn how this approach can help you solve problems creatively in a range of different industries, from both the public and private sectors, prior to formulating your own original ideas with clarity and flair.
You will learn from case studies, lively class discussions, and hands-on assignments. And you will receive personalised feedback on each of your assignments from your tutor, an industry specialist. The digital classroom will also enable you to communicate with your fellow classmates. You will need to commit 2 hours per week of self-study.
In each lesson you will explore different steps, starting with framing problems, creating a bank of ideas, and finally developing a prototype which focuses on the demographic you desire to design for. This course provides a variety of tools, activities and real examples with the aim of boosting your design thinking abilities. An emphasis on the consumers perspective is present throughout.
Programme Structure
Topics covered:- Idea generation and boosting your creativity
- Design thinking tools: innovating the starting point
- Assessing your ideas and application in the real world
- Research methods: understanding your customer
- Building customer personas: investigating behaviours and needs
- Customer journey mapping
- Stakeholders, the gatekeepers and finding individuals to champion your ideas
- Defining your minimal viable product
- Conceptualising your idea
- Prototyping and user-testing
- Developing a business case from your concept
- Exploring ways to capitalise on your idea
- What stakeholders want: from sustainability to beyond
- Providing a user-friendly experience
Key information
Duration
- Part-time
- 1 months
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Disciplines
Design Innovation Management View 38 other Short Courses in Innovation Management in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This online short course is designed for individuals keen to explore the methods and mindsets behind effective creative design thinking. You'll become familiar with different ways in which to approach a variety of briefs.
- This course is perfect for current students, junior managers, consultants, aspiring entrepreneurs. A great program for those who wish to advance their career while learning about the importance of the end-users perspective in launching or revitalizing a new or existing business. All levels welcome.
Tuition Fee
To always see correct tuition fees
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International
420 GBP/fullTuition FeeBased on the tuition of 420 GBP for the full programme during 1 months. -
National
420 GBP/fullTuition FeeBased on the tuition of 420 GBP for the full programme during 1 months.
Funding
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