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Overview
About the course
You will learn how to generate new ideas through a wide range of media: photography, illustration, typography, graphic design, interactive components, animation and video, and be encouraged to incorporate mixed media to produce strong art direction and a clear visual narrative.
Innovation is at the heart of this Design for Art Direction course offered at the University of the Arts London (UAL), and you will learn how to use and interpret images and reference points to create unexpected and engaging ideas that clients will embrace.
Through a series of group discussions, active participation, workshops and visits you will learn how to develop ideas that can be communicated both online and offline. Towards the end of the course you will focus on rationalising your ideas and take one idea through the process to produce an end result that embodies that idea and communicates it effectively. You will be encouraged to critique each other's visuals and concepts.
Programme Structure
Topics covered:- At least one offsite visit to galleries and/or commercial spaces
- Interpreting sources, analysis and discussion in small groups
- Using areas of interest and ideas to hybridise bold new ideas
- Developing and analysing research
- Shaping ideas through written words, and design using animation, sketches, drawings and digital collage
- Creating concepts suitable for a range of media
Key information
Duration
- Part-time
- 70 days
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
Online
Campus Location
- London, United Kingdom
Disciplines
Design Visual Arts View 49 other Short Courses in Visual Arts in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This course is aimed at students and professionals from a wide-range of backgrounds, including photography, film, graphics UX and animation.
- The focus is on visual narrative and creative thinking rather than technical skills - by the end of the course you will be confident to approach idea generation in a creative, innovative way.
- This course is also a great refresher for anyone who has become stuck in old habits, or professional designers looking to move from one discipline into art direction.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents800 GBP / year≈ 800 GBP / year -
Domestic Applies to you
Applies to youCitizens or residents800 GBP / year≈ 800 GBP / year
Funding
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