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Overview
The Digital Marketing Strategy - Intensive course at the University of the Arts London (UAL) combines lecture-based learning with practical exercises and peer feedback to help develop your understanding of digital marketing.
About the course
- Each topic will enable you to build towards your own digital marketing strategy. You will learn the capabilities of the tactics, timing and techniques and what to measure to make sure your efforts return your investment (ROI). There will be a focus on creating content and the analytics you can use to measure and present results.
- There will also be the opportunity to respond to a brief from a real company, and go head to head pitching your ideas.
Programme Structure
Topics covered:- Creating clear measurable objectives
- Customer profiling
- Understanding the UX Design for Websites
- Affiliate marketing
- PPC (pay-per-click)
- Digital advertising and events
- The impact of mobile on digital
- Strategy and planning
Key information
Duration
- Full-time
- 5 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
Language
English
IELTS 4.5
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- 98 accuracy using real exam data
- 4.9/5 student rating
Delivered
On Campus
Campus Location
- London, United Kingdom
Disciplines
Marketing Digital Marketing View 91 other Short Courses in Marketing in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
IELTS 4.5
Prepare for Your English Test
Cathoven AI IELTS Preparation AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
Who Should Attend:
- Entrepreneurs, freelancers, marketing/communications/PR employees across all industries who need to update their digital skills or need a fresh perspective; recent graduates and anyone looking to develop successful digital marketing strategy.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents1240 GBP / full≈ 1240 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents1240 GBP / full≈ 1240 GBP / full
Living costs
London
United Kingdom
1137 - 2157 GBP / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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