Overview
About the course
Each topic will enable you to build towards your own digital marketing strategy. You will learn the capabilities of the tactics, timing and techniques and what to measure to make sure your efforts return your investment (ROI). There will be a focus on creating content and the analytics you can use to measure and present results.
The Digital Marketing Strategy - Intensive course at the University of the Arts London (UAL) combines lecture-based learning with practical exercises and peer feedback to help develop your understanding of digital marketing. There will also be the opportunity to respond to a brief from a real company, and go head to head pitching your ideas.
Programme Structure
Topics covered:- Creating clear measurable objectives
- Customer profiling
- Understanding the UX Design for Websites
- Customer experience
- Branding
- Search Engine Optimisation
- How SEO and Social Media work hand in hand
- Content marketing
- Email marketing
- Online PR
- Affiliate marketing
- PPC (pay-per-click)
- Digital advertising and events
- The impact of mobile on digital
- Strategy and planning
Key information
Duration
- Full-time
- 4 days
Start dates & application deadlines
multiple start dates
Language
Delivered
Disciplines
Marketing Digital Marketing View 72 other Short Courses in Digital Marketing in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Who Should Attend:
- Entrepreneurs, freelancers, marketing/communications/PR employees across all industries who need to update their digital skills or need a fresh perspective; recent graduates and anyone looking to develop successful digital marketing strategy.
Tuition Fee
-
International
1200 GBP/fullTuition FeeBased on the tuition of 1200 GBP for the full programme during 4 days. -
National
1200 GBP/fullTuition FeeBased on the tuition of 1200 GBP for the full programme during 4 days.
Living costs for London
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.