Digital Marketing Strategy - Intensive, Short Course | University of the Arts London (UAL) | London, United Kingdom
Studyportals
Short On Campus

Digital Marketing Strategy - Intensive

4 days
Duration
1200 GBP/full
1200 GBP/full
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

 On this Digital Marketing Strategy - Intensive course at the University of the Arts London (UAL) you will learn everything you need to know to be able to create a successful digital marketing campaign.

Overview

About the course

Each topic will enable you to build towards your own digital marketing strategy. You will learn the capabilities of the tactics, timing and techniques and what to measure to make sure your efforts return your investment (ROI). There will be a focus on creating content and the analytics you can use to measure and present results.

The Digital Marketing Strategy - Intensive course at the University of the Arts London (UAL) combines lecture-based learning with practical exercises and peer feedback to help develop your understanding of digital marketing. There will also be the opportunity to respond to a brief from a real company, and go head to head pitching your ideas.

Programme Structure

Topics covered:
  • Creating clear measurable objectives
  • Customer profiling
  • Understanding the UX Design for Websites
  • Customer experience
  • Branding
  • Search Engine Optimisation
  • How SEO and Social Media work hand in hand
  • Content marketing
  • Email marketing
  • Online PR
  • Affiliate marketing
  • PPC (pay-per-click)
  • Digital advertising and events
  • The impact of mobile on digital
  • Strategy and planning

Key information

Duration

  • Full-time
    • 4 days

Start dates & application deadlines

You can apply for and start this programme anytime.
More details

multiple start dates

Language

English

Delivered

On Campus

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Who Should Attend:

  • Entrepreneurs, freelancers, marketing/communications/PR employees across all industries who need to update their digital skills or need a fresh perspective; recent graduates and anyone looking to develop successful digital marketing strategy.

Tuition Fee

To always see correct tuition fees
  • International

    1200 GBP/full
    Tuition Fee
    Based on the tuition of 1200 GBP for the full programme during 4 days.
  • National

    1200 GBP/full
    Tuition Fee
    Based on the tuition of 1200 GBP for the full programme during 4 days.

Living costs for London

1137 - 2157 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Digital Marketing Strategy - Intensive
University of the Arts London (UAL)
Digital Marketing Strategy - Intensive
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University of the Arts London (UAL)

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