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Overview
Outcomes
By the end of this Personal Branding short course at the University of the Arts London (UAL) you will:
- Define your public audience, the arena in which you operate, and your "competitors"
- Have created a clear value proposition: what is your offering? How is it unique?
- Have identified your personal brands core values, and purpose
- Have defined your brands personality, and your unique personal brand DNA
- Identify your goals and creating a vision for your future, and implementing it
- Have written your personal brand statement
- Have found/invented a personal brand name (If required) and/or a compelling slogan
- Have designed a logo, if required
- Establish a unique Look and Feel
- Defining colours, typography, layout and imagery style, etc.
- Coherently across all your communication channels: social media, website, blog
- Discover your unique voice, and tone of voice. Curate your messages and storytelling to promote your personal brand
- Optimize your (social media) profiles
- Learn basics of how to market yourself/your brand on social media
- On main platforms: Instagram, Facebook, YouTube, LinkedIn, Twitter, Pinterest (SnapChat)
- On personal website or blog
- Have ideas to generate effective content about you and your work
- Have ideas how to maintain an authentic and bonding conversation to keep your audience engaged
Programme Structure
Topics include:
- Basics of branding & brand identity
- What is personal branding?
- Planning a personal branding strategy
- Contextual research
- Defining yourself
- Brand identity creation
- Graphic branding: imagery, photographic and/or illustrative style
- Verbal branding
- Creating engaging content online
- Social media branding, optimization of your personal brand on all main platforms
- Basics of social media marketing practice, on main social media platforms
- Managing your personal brand and personal brand assets
- Fostering a bonding relationship with your audience
Key information
Duration
- Full-time
- 4 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
Language
English
IELTS 4.5
IELTS & PTE Test Preparation
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Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.
- Study on your own schedule
- Live classes with current and ex-examiners
- Accurate score assesment, always
- E2 Score Guarantee - Get your score or your money back!
Delivered
On Campus
Campus Location
- London, United Kingdom
Disciplines
Marketing Digital Marketing View 95 other Short Courses in Marketing in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
IELTS 4.5
IELTS & PTE Test Preparation
E2 Language Test Prep Trusted by 7M+ Students
Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.
- Study on your own schedule
- Live classes with current and ex-examiners
- Accurate score assesment, always
- E2 Score Guarantee - Get your score or your money back!
Other requirements
General requirements
Please bring the following with you to the first session:
- Pen
- Pencil
- Rubber
- Sketchbook or notebook
- USB stick.
- Laptop with drawing software (preferably Adobe CC) is very useful and recommended for progressing own project off-site, but not absolutely essential, as in-class computers are provided for practical group sessions during the week.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents700 GBP / full≈ 700 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents700 GBP / full≈ 700 GBP / full
Additional Details
- fees vary depending on intake
Living costs
London
United Kingdom
1137 - 2157 GBP / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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