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Overview
Outcomes
By the end of this Personal Branding short course at the University of the Arts London (UAL) you will:
- Define your public audience, the arena in which you operate, and your "competitors"
- Have created a clear value proposition: what is your offering? How is it unique?
- Have identified your personal brands core values, and purpose
- Have defined your brands personality, and your unique personal brand DNA
- Identify your goals and creating a vision for your future, and implementing it
- Have written your personal brand statement
- Have found/invented a personal brand name (If required) and/or a compelling slogan
- Have designed a logo, if required
- Establish a unique Look and Feel
- Defining colours, typography, layout and imagery style, etc.
- Coherently across all your communication channels: social media, website, blog
- Discover your unique voice, and tone of voice. Curate your messages and storytelling to promote your personal brand
- Optimize your (social media) profiles
- Learn basics of how to market yourself/your brand on social media
- On main platforms: Instagram, Facebook, YouTube, LinkedIn, Twitter, Pinterest (SnapChat)
- On personal website or blog
- Have ideas to generate effective content about you and your work
- Have ideas how to maintain an authentic and bonding conversation to keep your audience engaged
Programme Structure
Topics include:
- Basics of branding & brand identity
- What is personal branding?
- Planning a personal branding strategy
- Contextual research
- Defining yourself
- Brand identity creation
- Graphic branding: imagery, photographic and/or illustrative style
- Verbal branding
- Creating engaging content online
- Social media branding, optimization of your personal brand on all main platforms
- Basics of social media marketing practice, on main social media platforms
- Managing your personal brand and personal brand assets
- Fostering a bonding relationship with your audience
Key information
Duration
- Full-time
- 5 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
Language
English
IELTS 4.5
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Delivered
On Campus
Campus Location
- London, United Kingdom
Disciplines
Marketing Digital Marketing View 44 other Short Courses in Digital Marketing in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
IELTS 4.5
Prepare for Your English Test
Cathoven AI IELTS Preparation AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
Please bring the following with you to the first session:
- Pen
- Pencil
- Rubber
- Sketchbook or notebook
- USB stick.
- Laptop with drawing software (preferably Adobe CC) is very useful and recommended for progressing own project off-site, but not absolutely essential, as in-class computers are provided for practical group sessions during the week.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents700 GBP / full≈ 700 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents700 GBP / full≈ 700 GBP / full
Living costs
London
United Kingdom
1137 - 2157 GBP / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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