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Overview
This Strategic Branding Identity and Brand Experience course at the University of the Arts London (UAL) aims to give students an insight into the whole process of branding, from strategic brand positioning and articulation to brand identity creation, graphic branding, brand expression and brand experience.
This course will arm students with a set of strategic principles and brand design knowledge that they can apply to just about any branding project, for companies or institutions of any size.
Outcomes
By the end of this course you will:
- Acquire a clear understanding about the strategic principles in branding
- Have a good knowledge of the brand identity design process
- Be better equipped to create, express, communicate your own brand and engage audiences.)
Programme Structure
Topics covered:- Branding strategy & design
- Brand positioning, brand purpose, brand personality, brand essence.
- The process of brand identity creation : from initial ideas to cross-media final applications
- Brand naming, brand language, tone of voice
- Brand identity: logo design, basic brand identity elements, (typography, colour, form).
- Adaptive and dynamic brand identity systems
- Brand expression: brand touch-points, media (digital, print, physical), basic principles behind UI/UX
- Basic principles behind digital / social media branding
- Brand story-telling and messages, verbal branding
- Brand experience: customer journey, branded environments
- Audience engagement: social media, marketing and advertising campaigns
- Brand management: brand guidelines, brand management (introductory)
Key information
Duration
- Part-time
- 5 days
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
Multiple start dates
Language
English
Delivered
Online
Disciplines
Marketing Advertising View 6 other Short Courses in Advertising in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This course is ideally suited for anyone interested in branding and communication: graphic design students, graduates, creatives (junior level) in the design industry, business owners, start-ups or (junior level) marketing students.
- Anyone wanting to create a brand, and plan its strategic positioning, brand identity, expression and experience.
Tuition Fee
To always see correct tuition fees
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International
750 GBP/fullTuition FeeBased on the tuition of 750 GBP for the full programme during 5 days. -
National
750 GBP/fullTuition FeeBased on the tuition of 750 GBP for the full programme during 5 days.
Funding
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