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Overview
The Fashion Content Marketing short course at the University of the Arts London (UAL) is perfect for anyone who wants to understand the strategy behind fashion social media, and how to design effective content marketing campaigns.
About the course
- Each week you will learn a different aspect of the fascinating world of fashion brand storytelling, starting with strategy, then exploring types of content, followed by social media and channels, and finally a look at how to integrate it all into effective campaigns.
- The course has a practical focus, and you will learn from case studies, lively class discussion, and hands-on assignments with personal tutor feedback. By the end of the course you will know how to make fashion content marketing work for you.
Programme Structure
Topics covered:- Overview of fashion marketing and communication
- Understanding and identifying your target audience
- Consumer behaviour and psychology
- Engaging storytelling
- Setting objectives
- The importance of video and photography in fashion content
- Influencer marketing
- Email marketing
- Content calendars
- Working with trade events, seasons, and drops
- Analytics
Key information
Duration
- Part-time
- 1 months
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
Multiple start dates
Language
English
IELTS 4.5
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- 4.9/5 student rating
Delivered
Online
Campus Location
- London, United Kingdom
Disciplines
Marketing Fashion Management View 66 other Short Courses in Marketing in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
IELTS 4.5
Prepare for Your English Test
Cathoven AI IELTS Preparation AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- This course is ideal for creative people who have a good grasp of digital technology and are interested in the fashion industry.
- It is perfect for anyone who wants to learn more about fashion communication and building relationships with consumers, and to become a better digital marketer.
To take part in the Online sessions you will need:
- An up-to-date web browser (we recommend Firefox or Chrome)
- Microphone and headphones (a headset with a microphone function is recommended)
- Webcam
- Strong Internet connection via WiFi or ethernet; 2G, 3G or 4G will not be sufficient
Course Specific Materials
- Paper and pen to take notes during live sessions
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents420 GBP / full≈ 420 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents420 GBP / full≈ 420 GBP / full
Funding
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