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Overview
About the course
The Fashion Content Marketing short course at the University of the Arts London (UAL) is perfect for anyone who wants to understand the strategy behind fashion social media, and how to design effective content marketing campaigns.
Each week you will learn a different aspect of the fascinating world of fashion brand storytelling, starting with strategy, then exploring types of content, followed by social media and channels, and finally a look at how to integrate it all into effective campaigns.
The course has a practical focus, and you will learn from case studies, lively class discussion, and hands-on assignments with personal tutor feedback. By the end of the course you will know how to make fashion content marketing work for you.
Programme Structure
Topics covered:- Overview of fashion marketing and communication
- Understanding and identifying your target audience
- Consumer behaviour and psychology
- Engaging storytelling
- Setting objectives
- The importance of video and photography in fashion content
- PR, editorial and blogging
- Research content (articles, whitepapers, trend reports etc.).
- Copywriting for product and web content
- Own brand social media (Instagram, Facebook, etc.).
- Influencer marketing
- Email marketing
- Content calendars
- Working with trade events, seasons, and drops
- Analytics
Key information
Duration
- Part-time
- 4 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
Language
English
Delivered
Online
Disciplines
Marketing Fashion Management View 8 other Short Courses in Fashion Management in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This course is ideal for creative people who have a good grasp of digital technology and are interested in the fashion industry.
- It is perfect for anyone who wants to learn more about fashion communication and building relationships with consumers, and to become a better digital marketer.
To take part in the Online sessions you will need:
- An up-to-date web browser (we recommend Firefox or Chrome)
- Microphone and headphones (a headset with a microphone function is recommended)
- Webcam
- Strong Internet connection via WiFi or ethernet; 2G, 3G or 4G will not be sufficient
Course Specific Materials
- Paper and pen to take notes during live sessions
Tuition Fee
To always see correct tuition fees
-
International
420 GBP/fullTuition FeeBased on the tuition of 420 GBP for the full programme during 4 days. -
National
420 GBP/fullTuition FeeBased on the tuition of 420 GBP for the full programme during 4 days.
Funding
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