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Overview
About the course
The incorrect positioning of a medicine in the market can prevent an otherwise effective therapy reaching its full commercial potential. Developing a medicine that will be commercially successful requires (among other things) a judicious appreciation of how its acceptability is determined by patients, healthcare professionals, politics, national and international regulations, society in general and economics.
The module covers the principles and practice of marketing medicines and notably: market structure, market analysis, co-marketing, competition, generics and biosimilars, parallel importation, over the counter products, product support and the codes of conduct governing the generation of claims and promotion; the process to approve information destined for patients as well as healthcare practitioners, publication strategies and sales representative training, in-licensing, and strategies for the reclassification of medicines.
The Health Care Marketplace course at King's College London also covers medical affairs and the principles of evidence-based medicine, outcomes research, formularies, the techniques for measuring healthcare efficiency, government policy and third-party reimbursement, and Health Technology Assessments (HTA). HTA and Healthcare economics are treated over a whole day.
Programme Structure
By the end of this module students will be able to:- Understand the commercial healthcare environment, the regulations that govern the healthcare market, and implement solutions in response to that market e.g. perform marketing activities that are both commercially justified and legally compliant and that also comply with the ethical separation of the influences of R&D on one hand and Sales and Marketing on the other.
- Analyse healthcare marketplace data in order to analyse the commercial viability of a pharmaceutical product e.g. evaluate the sales and marketing potential for in-licensing a medicine.
Key information
Duration
- Full-time
- 5 days
Start dates & application deadlines
- Starting
- Apply before
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Language
English
Delivered
On Campus
Disciplines
Marketing Health Sciences View 128 other Short Courses in Marketing in United KingdomAcademic requirements
GPA Upper Second Class
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at King's College London and/or in United Kingdom, please visit Student Insurance Portal.
Other requirements
General requirements
- Minimum entry requirements are either a medical degree (such as an MBBS) or a 2:1 first degree in pharmacy, pharmacology, biology, biochemistry, chemistry or related subject.
Tuition Fee
To always see correct tuition fees
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International
2590 GBP/fullTuition FeeBased on the tuition of 2590 GBP for the full programme during 5 days. -
National
1670 GBP/fullTuition FeeBased on the tuition of 1670 GBP for the full programme during 5 days.
Living costs for London
1137 - 2157 GBP /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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