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Overview
You can study this Evaluating Consumer Response short course at Massey University in person at our Manawatū campus in Palmerston North or online in your own time.
Learning outcomes
- Describe quantitative techniques for determining consumer liking and emotional response to food products.
- Develop effective questionnaires for use with consumers.
- Describe qualitative techniques to probe consumer opinions and behaviour.
Programme Structure
Lessons are a mix of theory and practical, including:- quantitative and qualitative techniques
- why test with consumers
- what can we measure: preference, liking, emotional response, purchase intent, and sensory attributes
- who should be on your consumer panel
- where and when to carry out consumer testing.
Key information
Duration
- Part-time
- 1 months
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Disciplines
Sociology Marketing Food ScienceAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
This course is for people:
- whose role involves consumer testing, market research, quality assurance, product development
- working alongside these industry functions.
Tuition Fee
To always see correct tuition fees
-
International
782 NZD/fullTuition FeeBased on the tuition of 782 NZD for the full programme during 1 months. -
National
782 NZD/fullTuition FeeBased on the tuition of 782 NZD for the full programme during 1 months.
Funding
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