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Overview
Through a mix of guided exercises, experience-sharing and paired negotiation work, participants in this Competitive Sales and Marketing course at Singapore Management University will also receive first-hand guidance on how they can increase their closing rates as better deal makers through the application of the latest techniques in negotiation, social psychology in setting the stage and most importantly, closing.
Learning objectives
- Understand negotiation strategies such as an acquisition audit
- Learn to create a multi-layered sales funnel for business
- Learn the best digital marketing strategy to acquire, retain and build loyal customers
- Understand the importance of CRM
- How to target audience on a marketing solutions platform
Programme Structure
Modules include:
- Sales & Marketing in the 21st Century - Impact of Technology and Customer Journey in the Digital Era
- Account Based Marketing & Social Selling - Platform & Audience Engagement
- Marketing & Sales to the Chinese Consumer - Strategies & Techniques for Effective Selling
- Future of Brand Experience - Driving Revenue and Increasing Brand Equity through Sensory Marketing
- The Art of Closing - Effective Tactics and Strategies to Getting a Yes
- The Future of Sales - New Strategies to Create Predictable Revenue
Key information
Duration
- Full-time
- 18 days
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
- each module has its own intakes
Language
English
Delivered
On Campus
Disciplines
Marketing Commerce View 4 other Short Courses in Commerce in SingaporeAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Singapore Management University and/or in Singapore, please visit Student Insurance Portal.
Other requirements
General requirements
Who should attend:
- Professionals in the Sales/ Marketing department
- Managers of the Sales/ Marketing department who wish to widen their reach or re-position their marketing strategies
- Anyone with interest in gaining deeper insight of negotiation, selling and marketing
Tuition Fee
To always see correct tuition fees
-
International
10464 SGD/fullTuition FeeBased on the tuition of 10464 SGD for the full programme during 18 days. -
National
3139 SGD/fullTuition FeeBased on the tuition of 3139 SGD for the full programme during 18 days.
- Singapore Citizen ≥ 40 years old: $1,219.20
Living costs for Singapore
1878 - 3880 SGD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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