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Overview
About the course
All businesses ideally want to maintain a positive online reputation and to avoid controversy. However, the Internet is a volatile space. Opinions can change, and the tides of online reputation can turn in a matter of hours. So, how can businesses manage their brand's online reputation?
Participants who complete the Online Reputation Management for Business programme at Singapore Management University will learn about pre-emptive measures that a business can put in place to minimise the occurrences and repercussions of negative online content (pre-crisis), first-responder approaches that management and staff can adopt to deal with an emerging online crisis (mid-crisis), and how negative online content can be bumped down, removed, or neutralised for longer-term reputation recovery (post-crisis).
Programme Structure
Modules include:
- How to Handle and Respond to Online Crises from the Communications Perspective
- Tackling Falsehoods, Smear Campaigns, and Other Acts of Sabotage - How the Law Can Help
- Prevention is Better Than Cure - Developing Pre-emptive Strategies that Protect Against Online Crises
- Repairing and Recovering Your Online Reputation
- Controlling Online Narratives
- Protecting Your IT Systems Against Data Breaches
Key information
Duration
- Full-time
- 12 days
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
- each module has its own intakes
Language
English
Delivered
On Campus
Disciplines
Corporate Communication Public Relations Cyber SecurityAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Singapore Management University and/or in Singapore, please visit Student Insurance Portal.
Other requirements
General requirements
Who should attend:
- Business owners, in particular, those from SMEs and start-ups with limited in-house legal and communications functions
- Line managers and executives from various functions, especially those in marketing, PR, communications
- In-house counsel
Tuition Fee
To always see correct tuition fees
-
International
13080 SGD/fullTuition FeeBased on the tuition of 13080 SGD for the full programme during 12 days. -
National
3924 SGD/fullTuition FeeBased on the tuition of 3924 SGD for the full programme during 12 days.
- Singapore Citizen ≥ 40 years old: $1,524
Living costs for Singapore
1878 - 3880 SGD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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