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Overview
About the course
Using personal experience, prior knowledge and an array of new information, participants will master the art of formulating the best stories to present. Stories that motivate, stimulate and evoke emotions to generate actions inclined to strategic objectives. Participants in this Business Storytelling Studio workshop at Singapore Management University will be able to write and deliver a business speech by the end of this module.
Participants will learn about business story frameworks, presentation design, and non-verbal communication, which are essential tools to elevate the pitch. A holistic experience on the subject matter includes short lectures, engaging examples and lots of in-class exercises that will nurture the natural ability for storytelling.
Programme Structure
Topics in this workshop include:
- Essential tools from frameworks to design to elevate the pitch
- Effectively describe and apply key business storytelling framework
Key information
Duration
- Full-time
- 2 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
More details
- Online: March 7
- On-campus: May 16
Language
English
Delivered
On Campus
Disciplines
Marketing View 26 other Short Courses in Marketing in SingaporeAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Singapore Management University and/or in Singapore, please visit Student Insurance Portal.
Other requirements
General requirements
Who should attend:
- Entrepreneurs and business owners
- Managers/ Leaders of strategic communication functions
- Content strategists
- Social media specialists
- Marketing/ Corporate communications professionals
Prerequisites:
- A Bachelor's Degree; or
- A Diploma with at least 3 years of working experience
Tuition Fee
To always see correct tuition fees
-
International
1744 SGD/fullTuition FeeBased on the tuition of 1744 SGD for the full programme during 2 days. -
National
523 SGD/fullTuition FeeBased on the tuition of 523 SGD for the full programme during 2 days.
- Singapore Citizen ≥ 40 years old: $203.20
Living costs for Singapore
1878 - 3880 SGD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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