Overview

About the course

Using personal experience, prior knowledge and an array of new information, participants will master the art of formulating the best stories to present. Stories that motivate, stimulate and evoke emotions to generate actions inclined to strategic objectives. Participants in this Business Storytelling Studio workshop at Singapore Management University will be able to write and deliver a business speech by the end of this module.
Participants will learn about business story frameworks, presentation design, and non-verbal communication, which are essential tools to elevate the pitch. A holistic experience on the subject matter includes short lectures, engaging examples and lots of in-class exercises that will nurture the natural ability for storytelling.

Programme Structure

Topics in this workshop include:

Essential tools from frameworks to design to elevate the pitch
Effectively describe and apply key business storytelling framework

Key information

Duration

Part-time
- 2 days

Start dates & application deadlines

Starting 2026-10-05 00:00:00
- Apply before 2026-09-30 00:00:00

More details

Registration will close 5 calendar days before the course start date, or once the class is full, whichever comes first.

Language

English

Delivered

Online

Campus Location

Singapore, Singapore

Disciplines

Marketing

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Who should attend:

Entrepreneurs and business owners
Managers/ Leaders of strategic communication functions
Content strategists
Social media specialists
Marketing/ Corporate communications professionals

Prerequisites:

A Bachelor's Degree; or
A Diploma with at least 3 years of working experience

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

1744 SGD / full

≈ 1744 SGD / full
Domestic Applies to you

Applies to you

Citizens or residents

523 SGD / full

≈ 523 SGD / full

Additional Details

Singapore Citizen ≥ 40 years old: $203.20

Funding

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Business Storytelling Studio Singapore Management University

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