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Overview
The challenge is to successfully combine creativity and management at a luxury brand, as for any type of company. Amid growing competition and the increasingly significant risk of commoditisation, brands are no longer the only factor that makes a difference. An important aspect of creation is its ability to provide vital differentiation by transporting us to a one-of-a-kind imaginary territory. It is a key strategic tool in the growth plan of any company and especially within the luxury industry. Future managers learn about the role of creation through an intensive week of courses, workshops and talks, all led by industry insiders. They explore the challenges, methods, advantages and pitfalls of creative management.
Objectives & outcomes of the Summer Trip from Sup de Luxe
- To sensitize future managers to the major role of creation in luxury brands
- To convey the understanding and knowledge of the luxury industry and its business
- To discover and integrate the challenges, methods, benefits and possible pitfalls of creativity management
- To instill in the participants the desire and passion of a changing sector that generated $312M in sales in 2022
Programme Structure
The programme comprises courses and conferences by industry professionals, creative workshops and visits to iconic sites (boutiques, luxury landmarks, foundations, etc.). Throughout their stay in Paris, students benefit from a tailored schedule, giving them the opportunity to combine learning with exploring the capital of luxury.
Topics covered:
- The fundamentals of the luxury sector: history and brands
- The economic weight of the sector/luxury business
- Marketing techniques, merchandising, digital communication specific to the luxury sector
- Managing creation process
- The new "luxuries"
Key information
Duration
- Full-time
- 5 days
Start dates & application deadlines
- StartingApply anytime.
More details
- Up to the first day of the programme except for students applying for a visa, for whom the application must be made 8 weeks before the intake.
Language
English
Credits
10 ECTS
Delivered
On Campus
Disciplines
Marketing Fashion, Textiles and Luxury Goods Fashion Design View 8 other Short Courses in Fashion Design in FranceAcademic requirements
French and foreign candidates holding at least a third-year university level diploma. You can integrate the Summer Trip to complete your ECTS credits.
English B2 level minimum.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Sup de Luxe and/or in France, please visit Student Insurance Portal.
Tuition Fee
To always see correct tuition fees
-
International
1700 EUR/fullTuition FeeBased on the tuition of 1700 EUR for the full programme during 5 days. -
EU/EEA
1700 EUR/fullTuition FeeBased on the tuition of 1700 EUR for the full programme during 5 days.
For a 20 pax group min.
Living costs for Paris
1195 - 1778 EUR /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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