4.1 Read 17 reviews
Overview
What you will learn
The learning outcomes of the Marketing for Small Online Business course offered by Singapore University of Social Sciences are:
- Understand why the basic concepts of the 4Ps of marketing is important even for small online business
- Appreciate branding factors such as brand personality and how these can help build a strong brand name for small online business
- Recognise the impact of consumer’s behaviour on business performance
- Understand the impact of social media on business performance
- Apply marketing concepts to help enhance business performance
- Utilise branding concepts to establish their online identity
- Respond to consumers’ needs to improve business performance
- Hands on experience with various social media platforms (WIX, YouTube, Instagram, Facebook)
Programme Structure
The program focuses on:
- Understanding the foundations of marketing: why it matters for small business
- Understanding consumer behaviour: the impact on small online business
- Understanding the online eco-system: the benefits for small online business
- Leveraging social media to enhance online business performance
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
- StartingApplication deadline not specified.
Language
English
Delivered
Online
Campus Location
- Singapore, Singapore
Disciplines
Business Administration MarketingWhat students do after studying
Join for free or log in to access our complete career info list.
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Business development managers, sales managers, marketing managers, and business executives operating in an e-commence environment, as well as owners of small, online businesses would benefit from this course.
Technological requirements
- Attendees have to bring along their own laptop
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents700 SGD / full≈ 700 SGD / full -
Domestic Applies to you
Applies to youCitizens or residents700 SGD / full≈ 700 SGD / full
Funding
Improve page content