Digital Marketing, Short Course | Part time online | National University of Singapore | Singapore
1 days
2180 SGD/full
2180 SGD/full
Tuition fee
Apply date
Start date


The Digital Marketing course offered by National University of Singapore aims to provide you with a clear understanding of the building blocks that constitute digital marketing and the tools, techniques and knowledge to develop cohesive market strategies.


What you will learn

The Digital Marketing course offered by National University of Singapore will help you:

  • Perceive how the internet has transformed the way brands engage with consumers, and appreciate the new rules and perspectives;
  • Understand how to adapt;
  • Embrace the tools and techniques required to succeed in the new media environment;
  • Learn to develop and execute digital marketing plans, including aspects such as website building and optimization, development of content scheme, use of social media, advertising, conversion and nurturing leads, and tracking and monitoring;
  • Learn the fundamentals and vital concepts of advertising and communication. Gain a sense of how advertising works, and what mechanisms work best for different marketing objectives;
  • Learn how to assess and evaluate the performance of digital marketing campaigns through behavioural and attitudinal engagement metrics and measures, and make use of a broad spectrum of digital and consumer analytic tools and techniques;
  • Gain an understanding of how analytic techniques and research processes are being refined and re-engineered, in the multi-media environment of marketing and advertising.

Programme Structure

The program focuses on:

  • The new media environment.
  • The dos and don’ts of digital marketing.
  • Digital Marketing tools and techniques to succeed in the digital age.
  • Overview of social media, highlighting the core differences between the networks and the best marketing practices to adopt for each of the platforms.
  • Search Engine Optimization processes for on-page and off-page optimization.
  • Demonstration of the tools and functionality of Google Search Console.
  • Web Analytics.
  • Hands-on experience with the Google Analytics platform.
  • Search advertising to attract search traffic.
  • Demonstration of how to use Google Ads to research keywords, forecast campaign performance, and to create, launch and monitor search campaigns.

Key information


  • Part-time
    • 1 days

Start dates & application deadlines

More details
  • Participants are strongly advised to apply at least 2 weeks in advance.





Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Given its focus on the practice of digital marketing, the workshop is tailored to the needs of digital marketing, marketing and advertising Professionals, across both consumer and business markets. 
  • It is also useful for Professionals in other functional areas who need to adapt as their organizations embrace digital marketing.

Tuition Fee

To always see correct tuition fees
  • International

    2180 SGD/full
    Tuition Fee
    Based on the tuition of 2180 SGD for the full programme during 1 days.
  • National

    2180 SGD/full
    Tuition Fee
    Based on the tuition of 2180 SGD for the full programme during 1 days.


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