Predictive analytics for marketing, Short Course | Part time online | National University of Singapore | Singapore
Studyportals
Short Online

Predictive analytics for marketing

2 days
Duration
2052 SGD/full
2052 SGD/full
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The Predictive analytics for marketing course offered by National University of Singapore will introduce techniques and metrics that enable marketers to evaluate marketing initiatives by measuring performance. They will be able to report on the past, analyse the present and predict the future.

Overview

What you will study

As part of any marketing plan, marketers must track, measure and predict the impact of all key marketing programmes. There are three important questions to be answered in the Predictive analytics for marketing course offered by National University of Singapore:

  • What will you measure?
  • When will you measure?
  • How will you measure?

Upon completion of the course, participants will be able to softwares such as tableau public and Orange to:

  • Understand how marketing analytics help to attract and retain customer
  • Apply analytical techniques to solve problems in customer acquisition and customer relationship management
  • Learn to use data to support marketing decisions

Programme Structure

The program focuses on:

  • Trends and Development in Marketing Analytics
  • Customer Lifetime Value Calculation
  • Supervised Learning and its applications
  • Linear Regression
  • Logistic Regression
  • Random Forest
  • Unsupervised Learning and its applications
  • Cluster Analysis for market segmentation
  • Market Basket Analysis

Key information

Duration

  • Part-time
    • 2 days

Start dates & application deadlines

More details
  • Participants are strongly advised to apply at least 2 weeks in advance.

Language

English

Delivered

Online

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Marketing Practitioners, Data Analysts.
  • Work experience in data analytics or have done statistics at the university level.

Tuition Fee

To always see correct tuition fees
  • International

    2052 SGD/full
    Tuition Fee
    Based on the tuition of 2052 SGD for the full programme during 2 days.
  • National

    2052 SGD/full
    Tuition Fee
    Based on the tuition of 2052 SGD for the full programme during 2 days.

Funding

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Predictive analytics for marketing
National University of Singapore
Predictive analytics for marketing
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