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Overview
Key facts
Globalization and rapid commoditization of goods and services have put pressures on businesses to re-evaluate their business models. Companies need to be global ready, i.e. ready to take on the competition that are coming into our market whether we like it or not. The urgency to re-make or even re-invent business models is brought about by the technological developments and the rapid digitization and digitalization of businesses.
The objective of Nanyang Technological University's Leveraging Data Analytics for Sales and Marketing course is to provide participants with the knowledge on how to leverage on data analytics and market sensing to improve sales and marketing efforts.Programme Structure
Courses include:
- What data analytics and market sensing is about and its critical role in the sales and marketing efforts, e.g. building up and evaluating the sales funnel, improve sales closure rate, etc.
- Learning what customer intelligence is about and how to go about obtaining it.
- Identifying data source and data for analysis.
- Mapping the customer experience and how to use it effectively.
- A template to plan a marketing initiative, starting with the Value-Needs Matrix.
- Learn about market sensing tools.
- Useful business models to improve sales and marketing.
Key information
Start dates & application deadlines
We did our best, but couldn't find the next application deadline and start date information online.
More details
- Contact the university for information about the start dates
Language
English
Delivered
On Campus
Disciplines
Marketing Data Analytics View 23 other Short Courses in Data Analytics in SingaporeAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Nanyang Technological University and/or in Singapore, please visit Student Insurance Portal.
Other requirements
General requirements
Who should attend
- This course is open to anyone interested in data analytics and market sensing and its use in the organization to make strategy decisions
Tuition Fee
To always see correct tuition fees
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International
1308 SGD/fullTuition FeeBased on the tuition of 1308 SGD for the full programme -
National
1308 SGD/fullTuition FeeBased on the tuition of 1308 SGD for the full programme
Living costs for Singapore
1878 - 3880 SGD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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