Endorsed by
RMIT University 4.0 (148)
Overview
By the end of this Bundle - Brand and Content Marketing from the RMIT University, you’ll have completed two projects; a brand strategy and content and social media marketing plan and calendar.
Bundle outcomes
Brand Experience
- Create and deploy a brand promise that is actually reflected in customers’ digital experiences and closes the gap between brand promise and reality.
- Through our Content and Social Media Marketing course, you will learn how to create engaging content and social media strategies and campaigns to increase brand awareness and generate revenue.
Programme Structure
Throughout our Brand + Content Marketing bundle, you will learn how to:- Critically analyse and apply industry principles and processes of brand strategy
- Develop and justify a brand strategy for a new brand or an existing brand of choice and develop low fidelity brand assets
- Examine consumer touchpoints and marketing channels and develop a framework or approach to deliver the brand experience and ensure consistency
- Develop an approach for communicating the brand at all business levels: board, executive, functional and all teams
- Design, implement and deliver a content and social media plan that leverages the appropriate channels and tactics to develop brand awareness and increase business
- Create, distribute and manage content through owned channels to grow and manage audiences and earnings
- Critically analyse content and asset selection and justify its use in a content and social media plan.
Key information
Duration
- Part-time
- 3 months
- 8 hrs/week
Start dates & application deadlines
- StartingApplication deadline not specified.
More details
Brand Experience start date:
- 14 Jul
- 15 Sep
- 03 Nov
Content and Social Media Marketing start date:
- 6 Jun
- 14 Jul
- 11 Aug
- 15 Sep
- 13 Oct
- 03 Nov
Language
English
Delivered
Online
Campus Location
- Melbourne, Australia
Disciplines
Marketing Digital Marketing View 18 other Short Courses in Marketing in AustraliaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- To enroll in our courses, you must be 18 years or older.
- We welcome students from all diverse backgrounds, however, we find that those with a self-starter and inquisitive mindset thrive the best in our courses. With our expert mentors supporting you every step of the way, we're confident you will have all the tools required to succeed.
Tuition Fee
To always see correct tuition fees
-
International
2880 AUD/fullTuition FeeBased on the tuition of 2880 AUD for the full programme during 3 months. -
National
2880 AUD/fullTuition FeeBased on the tuition of 2880 AUD for the full programme during 3 months.
- $2,880 incl. GST
- Get 10% off when you purchase this bundle and build on your skills of digital marketing to help you future proof your career in a digital world.
Funding
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