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Bundle - Brand and Content Marketing

3 months
Duration
2880 AUD/full
2880 AUD/full
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

Within this Bundle - Brand and Content Marketing from the RMIT University you'll learn to differentiate your brand by deploying a unique brand promise that engages your audience through effective content and social media strategies.

Overview

By the end of this Bundle - Brand and Content Marketing from the RMIT University, you’ll have completed two projects; a brand strategy and content and social media marketing plan and calendar.

Bundle outcomes

Brand Experience 

  • Create and deploy a brand promise that is actually reflected in customers’ digital experiences and closes the gap between brand promise and reality. With the opportunity to bring your own business, you’ll develop a brand strategy and learn how to effectively communicate this throughout your business, to both internal and external customers through a digital-first approach.
Content and Social Media Marketing 
  • Through our Content and Social Media Marketing course, you’ll walk away with a comprehensive content and social media marketing plan and calendar. Kickstart your marketing strategy and cement your learning by producing three pieces such as a blog, video plan, or social media ad that you'll distribute and optimise. 

Programme Structure

Throughout our Brand + Content Marketing bundle, you will learn how to: 
  • Develop and justify a brand strategy for a new brand or an existing brand of choice and develop low fidelity brand assets
  • Examine consumer touchpoints and marketing channels and develop a framework or approach to deliver the brand experience and ensure consistency
  • Develop an approach for communicating the brand at all business levels: board, executive, functional and all teams
  • How to effectively increase content and social media engagement
  • How to set social and content marketing goals and align business objectives
  • What it takes to generate good content and distribute it successfully
  • How to differentiate between vanity and real metrics
  • How to develop, implement, and measure a social media and content marketing plan
  • The art of social listening and optimisation

Key information

Duration

  • Part-time
    • 3 months
    • 8 hrs/week

Start dates & application deadlines

Language

English

Delivered

Online

What students do after studying

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • To enroll in our courses, you must be 18 years or older.
  • We welcome students from all diverse backgrounds, however, we find that those with a self-starter and inquisitive mindset thrive the best in our courses. With our expert mentors supporting you every step of the way, we're confident you will have all the tools required to succeed.

Tuition Fee

To always see correct tuition fees
  • International

    2880 AUD/full
    Tuition Fee
    Based on the tuition of 2880 AUD for the full programme during 3 months.
  • National

    2880 AUD/full
    Tuition Fee
    Based on the tuition of 2880 AUD for the full programme during 3 months.
  • $2,880 incl. GST

Funding

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Bundle - Brand and Content Marketing
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