Integrated Marketing Communications Strategy for Tourism Service

Overview

What you will learn

The outcomes of the Integrated Marketing Communications Strategy for Tourism Service course offered by HELP University are:

Identifying marketing communications objectives

• To recognize the importance and value of setting specific objectives for advertising and promotion.

• To understand the role objective play in the IMC planning process and the relationship of promotional objectives to marketing objectives.

• To know the differences between sales and communications objectives and the issues regarding the use of each.

• To recognize some problems marketer encounter in setting objectives.

Using a process-based approach for planning and designing creative marketing communications

• To understand the concept of process-based approach.

• To be able to apply process-based approach for planning and designing creative marketing communication.

• To discuss what is meant by creative marketing communications and examine the role of creative strategy in marketing communications.

Selecting the right integrated marketing communications methods and media

• To examine various marketing communications methods and select the most appropriate method for the campaign.

• To be familiar with the various characteristic of media.

Determining the success of marketing communication campaigns

• To understand reasons for measuring marketing communication campaigns effectiveness.

• To know the various measures used in assessing program effectiveness.

• To evaluate alternative methods for measuring program effectiveness.