Overview
Key facts
Cape Peninsula University of Technology's Introduction to Public Relations Management course offers foundational public relations and communication skills necessary for those wanting to undertake a career in business, communication and corporate/commercial affairs. The short course is ideal for embarking on professional advancement if prior experience is not in public relations or its associated communication fields.
Programme Structure
Courses include:
- Understanding of brand identification and corporate image
- Preparing a PR Programme and Plans to communicate or achieve specific objectives
- understanding the nature of Public Relations and the Public Relations Profession
- Historical perspectives
- Ethics, personal and organisational responsibility and accountability
- Objectivity and the importance of research in Public Relations
- Apply models and theoretical underpinnings of the public relations discipline
- Understanding of stakeholder engagement and the importance of segmentation
Key information
Duration
- Full-time
- 4 months
Start dates & application deadlines
- Starting
- Apply before
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Language
Delivered
Disciplines
Public Relations View 3 other Short Courses in Public Relations in South AfricaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Cape Peninsula University of Technology and/or in South Africa, please visit Student Insurance Portal.
Other requirements
General requirements
- Grade 12 or equivalent - NQF 4
- - Written and verbal proficiency in English
- - An achievement rating of at least 4 and ratings of English 4-5, and Mathematics 2 or Maths Literacy 4
- - Applicant may attach documents of other learning i.e. short courses, development workshops, cultural and professional advancement programmes, etc.
Tuition Fee
-
International
4200 ZAR/fullTuition FeeBased on the tuition of 4200 ZAR for the full programme during 4 months. -
National
4200 ZAR/fullTuition FeeBased on the tuition of 4200 ZAR for the full programme during 4 months.
Living costs for Cape Town
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.