Overview
What you will learn
The B2B Marketing - Growth Strategies for Your Organization course offered by Emeritus Institute of Management serves as the preeminent A-to-Z strategy playbook for B2B marketing, sales, and growth-seeking professionals, unfolding in eight sequential modules, and it is aimed at driving measurable impact in your organization.
By the end of this program, you will be able to:
- Assess your organization’s current B2B marketing capabilities and identify improvement priorities
- Apply modern B2B marketing principles, tools, terminology, tactics and strategies to inform and accelerate organizational performance
- Define the roles that B2B marketers play within an organization, and describe why, in a digital-first environment, great marketing matters more than ever
- Apply the knowledge and skills gained from this program to create a B2B marketing action plan for yourself and your organization
- Take a holistic approach to B2B marketing based on its foundational definitions and applications to influence your organization’s B2B marketing strategy and drive growth
Programme Structure
The program focuses on:- The New B2B Marketing Imperative—Driving Profitable Growth
- Your Go-to-Market Strategy—Understanding the Context
- Your Go-to-Market Strategy—Choosing Your Path
- Product Pricing
- Demand Generation
- Lead Generation
- Customer Relationship Management and Marketing Automation
- Your Path Forward
Key information
Duration
- Part-time
- 2 months
Start dates & application deadlines
- StartingApplication deadline not specified.
Language
English
Delivered
Online
Disciplines
Marketing Marketing Management View 159 other Short Courses in Marketing in United StatesAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Sales managers and key account managers seeking to improve alignment between marketing and sales, including the handoff from demand generation to lead generation
- Marketing managers seeking proven tools and frameworks to create and execute strategic B2B marketing plans that support organizational goals
- Department heads and senior leaders seeking a deeper understanding of the knowledge, skills and language of B2B marketing
Tuition Fee
To always see correct tuition fees
-
International
2600 USD/fullTuition FeeBased on the tuition of 2600 USD for the full programme during 2 months. -
National
2600 USD/fullTuition FeeBased on the tuition of 2600 USD for the full programme during 2 months.
Funding
Improve page content