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Overview
What you will learn
By taking the Marketing for Engineers and Technical Personnel workshop offered by IDC Technologies, you will learn:
- How to find, keep and grow profitable customers
- The strategic difference between Marketing and Sales and the $$$ impact on your business
- The complete marketing cycle
- How to identify your product's point of difference
- How to create an effective marketing message
- How to segment your market
- How to design and implement a professional marketing campaign specifically for your target market
- How to create a demand for your product or service
- How to market and sell your company's competitive advantage
- How to select and use promotional media to your advantage: print ads, direct selling, E commerce, direct mail, technical articles, press releases, brochures and promotional gifts
- How to integrate marketing practices into your day-to-day business operations and maximise sales
- How to develop and retain long-term client relationships
Programme Structure
The program focuses on:- From Idea to Market
- Understanding the Process
- What is Marketing?
- The Marketing Mix
- Barriers to Outgoing Messages
- The Return Channel
- Barriers to Receiving
- Problems in the Loop
- Analysing Organisational Problems
- Learning Organisations
- Time as a Dimension
Key information
Duration
- Full-time
- 1 days
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
- Workshops and training sessions can be presented on demand to accommodate your organisation’s schedule.
Language
English
Delivered
On Campus
Campus Location
- Perth, Australia
Disciplines
Marketing General Engineering & Technology View 114 other Short Courses in General Engineering & Technology in AustraliaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Who should attend:
- Engineers
- Technicians
- Sales Engineers
- Sales Technicians
- Managing Directors and Managers
- All marketing people
- Technical people who need an introduction into the commercial world
- Those who need a refresher course
- All personnel who are marketing a technical product to technical people
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at IDC Technologies and/or in Australia, please visit Student Insurance Portal.
Tuition Fees
Living costs
Perth
Australia
1328 - 2367 AUD / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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