Overview
What you will learn
By taking the Marketing for Engineers and Technical Personnel workshop offered by IDC Technologies , you will learn:
- How to find, keep and grow profitable customers
- The strategic difference between Marketing and Sales and the $$$ impact on your business
- The complete marketing cycle
- How to identify your product's point of difference
- How to create an effective marketing message
- How to segment your market
- How to design and implement a professional marketing campaign specifically for your target market
- How to create a demand for your product or service
- How to market and sell your company's competitive advantage
- How to select and use promotional media to your advantage: print ads, direct selling, E commerce, direct mail, technical articles, press releases, brochures and promotional gifts
- How to integrate marketing practices into your day-to-day business operations and maximise sales
- How to develop and retain long-term client relationships
Programme Structure
The program focuses on:- From Idea to Market
- Understanding the Process
- What is Marketing?
- The Marketing Mix
- Barriers to Outgoing Messages
- The Return Channel
- Barriers to Receiving
- Problems in the Loop
- Analysing Organisational Problems
- Learning Organisations
- Time as a Dimension
Key information
Duration
- Full-time
- 1 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
On Campus
Disciplines
Marketing General Engineering & Technology View 184 other Short Courses in General Engineering & Technology in AustraliaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at IDC Technologies and/or in Australia, please visit Student Insurance Portal.
Other requirements
General requirements
- To obtain additional information about the program, we kindly suggest that you visit the programme website, where you can find further details and relevant resources.
Tuition Fee
Living costs for Perth
1328 - 2367 AUD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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