4.1 Read 180 reviews
Featured byThe University of Edinburgh
Overview
The Digital Marketing Strategy Short Course from The University of Edinburgh is aimed at business owners or those pursuing a career in digital marketing. It is the second of two courses that form the Professional Certificate in Digital Marketing Fundamentals. You might also be interested in the first course, Introduction to Marketing
In the Digital Marketing Strategy course at The University of Edinburgh you will learn how to:
- develop your own digital marketing strategy
- create innovative and impactful content
- create and use consumer personas
- conduct a competitor audit and analysis.
Programme Structure
Courses include:
Why digital matters
The impact of digital on product
The impact of digital on value proposition
Changes in technology a marketer has to be aware of
Digital policies
The persona and its journey
Competitor analysis
Final Project: Digital Marketing Strategy development
Key information
Duration
- Part-time
- 2 months
- 4 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Disciplines
Digital Marketing View 51 other Short Courses in Digital Marketing in United KingdomWhat students do after studying
Join for free or log in to access our complete career info list.
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Intermediate: May require some subject knowledge
Tuition Fee
To always see correct tuition fees
-
International
FreeTuition FeeBased on the tuition of 0 GBP for the full programme during 2 months. -
National
FreeTuition FeeBased on the tuition of 0 GBP for the full programme during 2 months.
- Free, with option to upgrade for a certificate
Funding
Improve page content