Overview

Digitalisation has become a crucial part of society. Over the past twenty years, we have witnessed the integration of digital transformation in nearly all areas and sectors of the economy. Currently, digital technologies are revolutionising every aspect of business. The process of digital transformation not only changes how organisations utilise technology but also necessitates adaptations in people and processes to accommodate the new realities, leading to radical changes in business models across industries. Digital transformation is not simply about implementing cutting-edge digital technologies across all functions of an organisation; it entails strategy, leadership, and new ways of thinking and working. Transitioning to a digital environment requires decision-makers to revise their visions, strategies, and operational methods to remove barriers, enhance efficiency and cost-effectiveness, and significantly improve customer engagement by delivering personalized experiences. Digital technologies impact not only one aspect of business but every facet.

Programme Structure

Course topics

Concept of digital transformation (mind-set, challenges, opportunities, possibilities)
The five domains of digital transformation (customers, competition, data, innovation, value proposition)
Organisational challenges of digital transformation
Disruption and Disruptive business models
Conduct an audit of a business’s readiness for digital transformation
To develop successful digital transformation roadmap

How design thinking can be used to accelerate digital transformation ( practical workshop on design thinking in the last day of the course)

Course objectives

After finalising this programme you:

Have a strong understanding of the fundamental components of digital transformation
You know the five domains of digital transformation (customer, competition, data, innovation and value)
You know how to navigate disruptions and facilitate the growth of businesses in the digital age

Audience

Leaders of services-oriented organisations that want to drive operational success.
Managers who would like to understand how data analytics transforms the management profession
Service managers keen to innovate services and service.

Lecturers

Adriana Seclaman is a Lecturer at MSM. Dr. Seclaman holds a PhD in Management from Lucian Blaga University of Sibiu and two Master degrees one focused in Science, Technology and Society and one in Business Administration, Management and Operations.

Her main research interests lying in the fields of Sustainable Development, Strategic Management, Digital Business Strategy and Digital Transformation.

Key information

Duration

Full-time
- 5 days

Start dates & application deadlines

Starting 2025-01-20 00:00:00
- Apply before 2024-12-09 00:00:00 , International
- Apply before 2025-01-13 00:00:00 , EEA/EU

Language

English

Delivered

On Campus

Disciplines

Project Management Business Intelligence Innovation Management View 12 other Short Courses in Project Management in Netherlands

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Maastricht School of Management and/or in Netherlands, please visit Student Insurance Portal.

Other requirements

General requirements

Applicants should have the ability to function academically and professionally at Bachelor level. Because it is an interactive programme, candidates should have an adequate level of spoken and written English to be able to follow the programme and to actively participate. If it turns out and applicant does not have the sufficient level of English, a certificate will not be awarded.

Tuition Fee

To always see correct tuition fees

International

2799 EUR/full

Tuition Fee

Based on the tuition of 2799 EUR for the full programme during 5 days.
National

2799 EUR/full

Tuition Fee

Based on the tuition of 2799 EUR for the full programme during 5 days.

The tuition fee of this course is € 2,799

Living costs for Maastricht

700 - 1170 EUR /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Scholarship opportunities can be combined up to 50% of the full tuition fee.

Corporate Discount:

15% for 2 participants coming from the same organisation within 1 academic year

25% for 3 participants coming from the same organisation within 1 academic year

40% for 4 - 6 participants coming from the same organisation within 1 academic yearFor > 6 participants we will offer a tailor made programme

Alumni Lifelong Learning: 15% discount for Maastricht School of Management registered Alumni

Dean's Development Fund: based on country of residence

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Digital Transformation

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