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Overview
What you will study
The Branding and Marketing (online) course offered by University of Oxford will focus on initiating an optimal outlook and professional skillset, helping you to:
- create, maintain, and grow a brand
- put your product or service in its best light
- identify, access, and augment your optimal customer base
Throughout the course you will be taken though some of the issues and challenges of maintaining a brand, such as:
- brand planning
- brand value
- branding in the context of competitive advantage
- the evolution of brand strategies over time
- brand management
- measuring performance in branding activity.
These will be considered in the marketing contexts of defining and describing your offering, identifying your compelling value proposition, and penetrating your addressable market.
The different approaches to marketing – both traditional and digital, as well as omnichannel approaches - will be covered, along with the metrics to recognise, evidence, and continuously improve marketing activities.
Programme Structure
The program focuses on:
- Brand Identity
- Understanding brand identity and its critical role in facilitating business growth
- Brand values and how they affect written, spoken, and visual communication
- Brand voice: what it is and how it acts as a vital differentiator
- Resources and their implications for brand identity
- Building a brand based on the above considerations
- Customers
- Segmentation, targeting, positioning
- Customer personas
- Market research
- Customer insights
- Content Marketing
- Content Marketing interplay
- Content and channels
- Skills and resources
- How to create content
- Frequency
- Measurements and dashboards
- Measuring Results to Enhance Business Success
- Defining the right metrics for you
- Traditional marketing campaign metrics
- Website measurement tools
- Social Media measurements
- Harnessing your metrics for better branding and marketing
Key information
Duration
- Part-time
- 4 days
Start dates & application deadlines
- StartingApplication deadline not specified.
Language
English
Delivered
Online
Disciplines
Marketing View 90 other Short Courses in Marketing in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Thouse seeking to operate effectively in branding and marketing.
Technological requirements
- You will need regular access to the Internet and a computer meeting our recommended minimum computer specification.
- It is advised to use headphones with working speakers and microphone.
Tuition Fee
To always see correct tuition fees
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International
425 GBP/fullTuition FeeBased on the tuition of 425 GBP for the full programme during 4 days. -
National
425 GBP/fullTuition FeeBased on the tuition of 425 GBP for the full programme during 4 days.
Funding
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