Advanced Marketing Approaches

Overview

What you will study

The Advanced Marketing Approaches course offered by University of Oxford is of value to those who want to:

• Shape and deliver profitable customer value propositions that are aligned with sales and marketing objectives

• Develop a content creation culture, generating original and compelling content formats and campaigns

• Build a high-performance marketing team which is aligned to organisational purpose and accountable towards business objectives

• Capitalise on how excellence in customer service can work in partnership with marketing and increase demand for products or services

Advanced Marketing Approaches has five main objectives:

• Introduce you to aspects of marketing that you may have not considered before

• Give you the space to consider how to implement new ideas and concepts to your own business

• Explore in greater detail how to apply topics you are familiar with in new ways

• Challenge your perception about the effectiveness of your own marketing initiatives or campaigns

• Feel motivated and inspired to develop your marketing knowledge at both a personal and professional level.

At the end of the day you will come away with:

• A deeper understanding of marketing and how to capitalise on this

• Motivation to try new things based on the case studies you will have encountered, and from the encouragement of your peers on the course

• New contacts, reference points and tactics

• A sense of how to think differently about marketing

• A desire to continue your knowledge and understanding of this topic.