Advanced Marketing Approaches, Certificate | Part time online | University of Oxford | United Kingdom
Certificate Online

Advanced Marketing Approaches

10 days
395 GBP/full
395 GBP/full
Tuition fee
Apply date
Start date


The common theme in the Advanced Marketing Approaches course offered by University of Oxford is making marketing live across the organisation, and to gain buy in for new marketing approaches with your own team and others.


What you will study

The Advanced Marketing Approaches course offered by University of Oxford is of value to those who want to:

  • Shape and deliver profitable customer value propositions that are aligned with sales and marketing objectives
  • Develop a content creation culture, generating original and compelling content formats and campaigns
  • Build a high-performance marketing team which is aligned to organisational purpose and accountable towards business objectives
  • Capitalise on how excellence in customer service can work in partnership with marketing and increase demand for products or services

Advanced Marketing Approaches has five main objectives:

  • Introduce you to aspects of marketing that you may have not considered before
  • Give you the space to consider how to implement new ideas and concepts to your own business
  • Explore in greater detail how to apply topics you are familiar with in new ways
  • Challenge your perception about the effectiveness of your own marketing initiatives or campaigns
  • Feel motivated and inspired to develop your marketing knowledge at both a personal and professional level.

At the end of the day you will come away with:

  • A deeper understanding of marketing and how to capitalise on this
  • Motivation to try new things based on the case studies you will have encountered, and from the encouragement of your peers on the course
  • New contacts, reference points and tactics
  • A sense of how to think differently about marketing
  • A desire to continue your knowledge and understanding of this topic.

Programme Structure

The program focuses on:

  • Shaping and Delivering Value Propositions
  • What is a value proposition, and why they are important
  • Content Planning and Execution
  • Which model of content planning should I use?
  • How do you put the right skills and resources in place?
  • Customer Service as Marketing
  • Ways in which tone of voice is a customer service marketing tool
  • Building a Winning Marketing Team
  • Why does open communication matter?
  • How do you know if you are being successful?
  • When should you outsource?

Key information


  • Part-time
    • 10 days

Start dates & application deadlines





Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • This course is for marketing professionals and business owners who feel they have mastered the essentials of marketing and who are now looking to develop their knowledge and apply it at a new level.

Technological requirements

  • You will need regular access to the Internet and a computer meeting our recommended minimum computer specification.
  • It is advised to use headphones with working speakers and microphone.

Tuition Fee

To always see correct tuition fees
  • International

    395 GBP/full
    Tuition Fee
    Based on the tuition of 395 GBP for the full programme during 10 days.
  • National

    395 GBP/full
    Tuition Fee
    Based on the tuition of 395 GBP for the full programme during 10 days.


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Advanced Marketing Approaches
University of Oxford
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University of Oxford


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