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Overview
Key facts
Master innovative strategies that make fashion brands stand out in a crowded market. In The New School's Fashion PR and Marketing certificate program, students learn about new methods adopted by brand marketers and PR professionals to engage consumers and attract new audiences, including storytelling, creating social connections through influencers and celebrities, and experiential marketing.
Programme Structure
What you'll learn:
- Understand experiential and influencer marketing as a powerful marketing/PR tactic for brands
- Develop the necessary marketing tools needed to promote brand awareness both nationally and or locally
- Analyze current case studies through real-time activities, past case studies and why they are moving the needle
- Develop the skills of processing and executing ideas through workshop and brainstorming sessions
- Explore brand and PR promotion tools within talent relations and influencer marketing channels
- Strategize brand ambassador programs and key tactics to raise brand awareness and equity during marketing campaigns
- Develop the ability to brainstorm and implement a talent procurement and experiential strategy for brands
- Develop skills to properly present to a client during strategy proposals
Key information
Duration
- Part-time
- 6 months
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Campus Location
- New York City, United States
Disciplines
Marketing Fashion, Textiles and Luxury Goods Public Relations View 93 other Short Courses in Marketing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Who should enrol:
- Entrepreneurs looking for new approaches to promote their brand
- Marketers who wish to diversify their digital skills to support business growth
- Fashion Business professionals looking to add a tool to their toolkit
- Professionals interested in moving to a career in fashion marketing
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents2030 USD / full≈ 2030 USD / full - Out-of-State2030 USD / full≈ 2030 USD / full
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Domestic
Applies to youIn-State2030 USD / full≈ 2030 USD / full
Funding
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