Fashion PR and Marketing, Certificate | Part time online | The New School | United States
Certificate Online

Fashion PR and Marketing

6 months
1680 USD/full
1680 USD/full
Tuition fee
Apply date
Start date


Students explore ways to transform consumer desires into a deep connection with a brand. The New School's Fashion PR and Marketing program gives students practical techniques—from pop-ups, guerrilla marketing, national programming, and partnerships to talent procurement, budgeting, mood boards, and brand ambassadors—to apply directly to their work or brand.


Key facts

Master innovative strategies that make fashion brands stand out in a crowded market. In The New School's Fashion PR and Marketing certificate program, students learn about new methods adopted by brand marketers and PR professionals to engage consumers and attract new audiences, including storytelling, creating social connections through influencers and celebrities, and experiential marketing.  

Programme Structure

Courses include:

  • Understand experiential and influencer marketing as a powerful marketing/PR tactic for brands
  • Develop the necessary marketing tools needed to promote brand awareness both nationally and or locally
  • Analyze current case studies through real-time activities, past case studies and why they are moving the needle
  • Develop the skills of processing and executing ideas through workshop and brainstorming sessions
  • Explore brand and PR promotion tools within talent relations and influencer marketing channels
  • Strategize brand ambassador programs and key tactics to raise brand awareness and equity during marketing campaigns
  • Develop the ability to brainstorm and implement a talent procurement and experiential strategy for brands
  • Develop skills to properly present to a client during strategy proposals

Key information


  • Part-time
    • 6 months

Start dates & application deadlines

You can apply for and start this programme anytime.





Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Entrepreneurs looking to for new approaches to promote their brand
  • Marketers who wish to diversify their digital skills to support business growth
  • Fashion Business professionals looking to add a tool to their toolkit
  • Professionals interested in moving to a career in fashion marketing

Tuition Fee

To always see correct tuition fees
  • International

    1680 USD/full
    Tuition Fee
    Based on the tuition of 1680 USD for the full programme during 6 months.
  • National

    1680 USD/full
    Tuition Fee
    Based on the tuition of 1680 USD for the full programme during 6 months.


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