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Overview
What you will study
Abraham Lincoln and Peter Drucker both have been credited with the quote, “The best way to create the future is to invent it.” This assertion is particularly true in the digital realm. If you’re not adopting technology continuously to improve your business processes, enhance customer experience, or advance your business model, be assured that someone else is.
The Crafting a Digital Strategy course offered by Athabasca University primarily offers a business leadership perspective, rather than a technical approach. The end goal is to give you a better understanding of how you can address both the risk and opportunities that digital technologies are bringing and provide support on the development of an initial digital strategy.
Programme Structure
The program focuses on:
- Digital Strategy
- Describe your organization's ability to value and use data to transform operations, sales, and business model
- Evaluate your organization's digital health
- Construct a digital SWOT
- Identify the impacts on your organization
Key information
Duration
- Part-time
- 3 months
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
- On-Demand
Language
English
Delivered
Online
- Self-paced
Disciplines
Strategic Management Digital Marketing View 25 other Short Courses in Digital Marketing in CanadaAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Managers/leaders that have an introductory-level understanding of business and economics
- Managers/leaders that have a basic familiarity with IT and digital technology, including a grasp of concepts such as networking, algorithms, and databases
- Organizations that want to understand how new technologies will affect their future
Tuition Fee
To always see correct tuition fees
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International
600 CAD/fullTuition FeeBased on the tuition of 600 CAD for the full programme during 3 months. -
National
600 CAD/fullTuition FeeBased on the tuition of 600 CAD for the full programme during 3 months.
Funding
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