Building Your Professional Brand - Roadmap to Success

Overview

What you will study

• In today’s competitive market, every dental professional is identified by a brand. Whether you are applying for a new associate position, expanding your private practice, building your academic career, your success depends on getting others to recognize your value. 
• Understanding the fundamentals of creating your professional brand, and getting comfortable marketing yourself is key. 

• The Building Your Professional Brand - Roadmap to Success course offered by Harvard University aims to introduce the principles of building a professional brand with a specific focus on the process of brand creation and strategies for effective marketing. 
• We will review key steps in building your unique brand, evaluate strategies to market your professional brand, and understand the advantages of various platforms to help you build your marketing toolkit.