Overview
What you will learn
Advancements in technology and the rapid proliferation of digital media, data analytics, and online collaboration require executives to lead their organizations with sophisticated communication skills, adapted for these new ways of working. To be a successful leader today, you must be able to effectively persuade and influence at all levels, in person and virtually, and with supporting data. The Communication and Persuasion in the Digital Age course offered by Massachusetts Institute of Technology (MIT) has great insights in regards to trends and changes in communications throughout history and ongoing.
Programme Structure
The program focuses on:
- Influence attitudes and change behaviors in your organization
- Understand how new technology shapes the way we work and communicate
- Bring your message and your medium into alignment
- Support your message with data analytics
- Manage virtual communications with power and presence
- Apply the latest research to become a confident and inspiring public speaker
- Create a compelling story to galvanize and motivate people
- Adapt and deliver your message across different media channels and to diverse audiences
- Advance the level of discourse within your organization
Key information
Duration
- Full-time
- 2 days
- Part-time
- 2 days
- 8 hrs/week
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
- We accept enrollments until the offering reaches capacity, at which point we will maintain a waitlist.
Language
Credits
Delivered
Disciplines
Corporate Communication View 68 other Short Courses in Corporate Communication in United StatesWhat students do after studying Business & Management
This information is based on LinkedIn alumni data for graduates from 2018 to 2024 and may not fully represent all career outcomes
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Sales and marketing
- Planning and development
- Operations management
- Strategic partnerships
- Supply-chain agreements
- Recruitment and human resources
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Massachusetts Institute of Technology (MIT) and/or in United States, please visit Student Insurance Portal.
Tuition Fee
-
International
4500 USD/fullTuition FeeBased on the tuition of 4500 USD for the full programme during 2 days. -
National
4500 USD/fullTuition FeeBased on the tuition of 4500 USD for the full programme during 2 days.
Living costs for Boston
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.