Massachusetts Institute of Technology (MIT) Multiple locations
Boston , Massachusetts , United States
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Overview
What you will study
In the Breakthrough Customer Experience (CX) Strategy course offered by Massachusetts Institute of Technology (MIT) , you’ll learn:
- Why the seat of control in the digital economy resides in exchanges among consumers and brands—and how these exchanges produce shared value
- The ways in which digital technologies have accelerated business-to-consumer and consumer-to-consumer exchanges
- How to generate new opportunities for value creation by rethinking or creating touch points in the user experience
- The basics of experimentation and multi-method data collection strategies for deep consumer insights
- How to become a change agent to lead a culture that pairs innovation with customer needs
Programme Structure
The program focuses on:
- Using data and technology as a tool to craft a superior CX
- Applied behavioral “nudges” for better/different choices and decisions
- Creating a culture that embraces experimentation—and how to get leaders to buy in
- How to design and incorporate experiments into your CX strategy for innovation
- Customer-Brand Relationships (CBR) and how to diagnose and build them
- Digital collaborations between firms and customers in platforms
- Judgment and decision-making in AI/algorithm-mediated landscapes
- Digital brand strategy
Key information
Duration
- Part-time
- 3 days
- 5 hrs/week
Start dates & application deadlines
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
More details
- We accept enrollments until the offering reaches capacity, at which point we will maintain a waitlist.
Language
English
Credits
2 alternative credits
Delivered
Online
Disciplines
Strategic Management View 119 other Short Courses in Strategic Management in United StatesAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Individuals and teams charged with strategy or marketing who want to confidently manage digital transformation
- Entrepreneurs and executives of start-ups who want to establish first-mover advantage but must conduct quick, effective experiments with limited resources
- Executives and managers of legacy firms that want to update their processes without abandoning what made their companies great in the first place—including low-tech companies that may not have a good handle on data or digitization
- Representatives of organizations seeking better processes for engaging customers over the long term
Tuition Fee
To always see correct tuition fees
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International
4700 USD/fullTuition FeeBased on the tuition of 4700 USD for the full programme during 3 days. -
National
4700 USD/fullTuition FeeBased on the tuition of 4700 USD for the full programme during 3 days.
Funding
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