Massachusetts Institute of Technology (MIT) Multiple locations
Boston , Massachusetts , United States
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Featured byMIT Professional Education
Overview
What you will study
Successful product platform management software allows companies to develop better products more easily, improve product family planning and lifecycle management, and increase corporate profitability. Learn how you can develop a strong platform strategy that will deliver ROI for your organization.
The Managing Product Platforms - Delivering Variety and Realizing Synergies course offered by Massachusetts Institute of Technology (MIT) teaches product platform management through a combination of lectures, case studies, breakout sessions, and group problem solving. Case studies covered in the course include GE Healthcare, Lockheed Martin, DG Flugzeubau, Siemens Rail, Joint Strike Fighter, and Google. Topics covered include the strategic marketing of product families, financial evaluation of platform proposals, building incentives for distributed platform execution, structuring development programs, and supply chain platforms.
Programme Structure
The program focuses on:
- Named platform strategies and past corporate examples
- Criteria for evaluating market conditions for which the strategy is or isn’t appropriate
- Management levers for use in complex programs
- Key performance indicators for successful platform development
- Benchmark savings and investment sizing data from other firms
- Knowledge and examples of failure modes from past platform efforts
- The differences among industry platforms, supply chain platforms, and product platforms
Key information
Duration
- Part-time
- 4 days
Start dates & application deadlines
- StartingApply anytime.
More details
- We accept enrollments until the offering reaches capacity at which point we will maintain a waitlist.
Language
English
Credits
2 alternative credits
Delivered
Online
Disciplines
Operations and Quality Management View 16 other Short Courses in Operations and Quality Management in United StatesWhat students do after studying Business & Management
This information is based on LinkedIn alumni data for graduates from 2018 to 2024 and may not fully represent all career outcomes
Total alumni
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This executive business course is designed primarily for leaders in strategy, marketing, product development, procurement, and supply chain management roles.
Tuition Fee
To always see correct tuition fees
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International
4300 USD/fullTuition FeeBased on the tuition of 4300 USD for the full programme during 4 days. -
National
4300 USD/fullTuition FeeBased on the tuition of 4300 USD for the full programme during 4 days.
Funding
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