Platform Strategy - Building and Thriving in a Vibrant Ecosystem

Overview

What you will study

By the end of the Platform Strategy - Building and Thriving in a Vibrant Ecosystem course offered by Massachusetts Institute of Technology (MIT) , participants should be able to:

• Identify examples of traditional and non-traditional forms of digital platforms

• Describe the common evolution patterns of multisided platforms, including same-side vs. cross-side network effects

• Identify customer and user groups whose affiliation with the platform is most valuable

• Decide whether to try to “tie” customers to a platform or not – the value of open vs. proprietary networks

• Design strategies to undermine an established platform or to defend against such attacks

• Describe the principles of platform pricing and how to inform the design of an effective pricing format

• Recognize the concrete implications of trade-offs in platform design, governance, and staging

• Decide whether a given value proposition is best developed as a stand-alone platform, as a complement embedded into another platform’s ecosystem,or whether to pivot away from digital platform strategies all together.