Platform Strategy - Building and Thriving in a Vibrant Ecosystem, Certificate | Massachusetts Institute of Technology (MIT) | Boston, United States
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Certificate Blended

Platform Strategy - Building and Thriving in a Vibrant Ecosystem

10 days
Duration
5100 USD/full
5100 USD/full
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The Platform Strategy - Building and Thriving in a Vibrant Ecosystem course offered by Massachusetts Institute of Technology (MIT) gain robust insights into how you can refresh your company’s digital platform strategy and participate profitably in the multi-sided marketplaces of the future.

Overview

What you will study

By the end of the Platform Strategy - Building and Thriving in a Vibrant Ecosystem course offered by Massachusetts Institute of Technology (MIT) , participants should be able to:

  • Identify examples of traditional and non-traditional forms of digital platforms
  • Describe the common evolution patterns of multisided platforms, including same-side vs. cross-side network effects
  • Identify customer and user groups whose affiliation with the platform is most valuable
  • Decide whether to try to “tie” customers to a platform or not – the value of open vs. proprietary networks
  • Design strategies to undermine an established platform or to defend against such attacks
  • Describe the principles of platform pricing and how to inform the design of an effective pricing format
  • Recognize the concrete implications of trade-offs in platform design, governance, and staging
  • Decide whether a given value proposition is best developed as a stand-alone platform, as a complement embedded into another platform’s ecosystem,or whether to pivot away from digital platform strategies all together.

Programme Structure

The program focuses on:

  • Skylanders
  • Keurig
  • Akamai
  • Ebooks
  • Dropbox v. Google Drive
  • Roppongi Hills
  • E-Harmony
  • BluRay v. HD DVD
  • Netflix v. HBO v. Hulu v. Amazon prime
  • Uber v. Lyft
  • The “Digital Oilfield”

Key information

Duration

  • Full-time
    • 10 days

Start dates & application deadlines

More details
  • We accept enrollments until the offering reaches capacity, at which point we will maintain a waitlist.

Language

English

Credits

2 alternative credits

Delivered

Blended

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Massachusetts Institute of Technology (MIT) and/or in United States, please visit Student Insurance Portal.

Other requirements

General requirements

  • Corporate strategy and business development
  • Marketing
  • Product & service development
  • R&D and innovation
  • Application development and content management

Tuition Fee

To always see correct tuition fees
  • International

    5100 USD/full
    Tuition Fee
    Based on the tuition of 5100 USD for the full programme during 10 days.
  • National

    5100 USD/full
    Tuition Fee
    Based on the tuition of 5100 USD for the full programme during 10 days.

Living costs for Boston

1560 - 3239 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Our partners

Platform Strategy - Building and Thriving in a Vibrant Ecosystem
Massachusetts Institute of Technology (MIT)
Platform Strategy - Building and Thriving in a Vibrant Ecosystem
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Massachusetts Institute of Technology (MIT)

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