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Overview
What you will study
When you choose this Business-to-Business Marketing course offered by Ferris State University, you will be exposed to current theory and practice in the marketing of products and services from one business to another, including:
- Integration of the principles of general marketing and professional selling with proven business-to-business marketing methods
- Understanding and application of concepts related to industrial marketing, business-to-business advertising and e-commerce
- Demonstration of mastery of class concepts through real world projects with business-to-business clients
Programme Structure
The program focuses on:
- Professional Selling
- Principles of Marketing
- Business-to-Business Advertising
- Integrated Marketing Communications
- Business-to-Business Digital Marketing
- Industrial Marketing
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- StartingApply anytime.
Language
English
Credits
12 SCH
Delivered
On Campus, Online
Campus Location
- Big Rapids, United States
Disciplines
Business Administration Marketing View 208 other Short Courses in Business Administration in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- 2.35 HS GPA (on a 4.0 scale) and/or 16/900 ACT/SAT
- Applicant should show proof of high school graduation with a 2.35 GPA (on a 4.00 scale). If it is determined by the College of Business Dean's Office/Student Academic Affairs that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, all college transcripts should be submitted to the Admissions Office.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents10236 USD / year≈ 10236 USD / year - Out-of-State6180 USD / year≈ 6180 USD / year
-
Domestic
Applies to youIn-State6180 USD / year≈ 6180 USD / year
Living costs
Big Rapids
United States
1000 - 1500 USD / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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