Overview
What you will study
When you choose this Business-to-Business Marketing course offered by Ferris State University , you will be exposed to current theory and practice in the marketing of products and services from one business to another, including:
- Integration of the principles of general marketing and professional selling with proven business-to-business marketing methods
- Understanding and application of concepts related to industrial marketing, business-to-business advertising and e-commerce
- Demonstration of mastery of class concepts through real world projects with business-to-business clients
Programme Structure
The program focuses on:
- Professional Selling
- Principles of Marketing
- Business-to-Business Advertising
- Integrated Marketing Communications
- Business-to-Business Digital Marketing
- Industrial Marketing
Key information
Duration
- Part-time
- 4 months
Start dates & application deadlines
- Starting
- Apply before
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- Starting
- Apply before
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Language
English
Delivered
Online
Disciplines
Business Administration Marketing View 159 other Short Courses in Marketing in United StatesAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Applicant should show proof of high school graduation with a 2.35 GPA (on a 4.00 scale).
Tuition Fee
Funding
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