Overview
What you will study
When you choose the Direct Marketing course offered by Ferris State University , you will learn the concept and application of database-driven marketing methods including the following areas:
- Direct marketing as an overall business model and as an element of integrated marketing communications
- Direct marketing planning, merchandising, promotion, fulfillment and customer service as executed in a wide range of integrated media
- Direct marketing creative strategy and execution
- Hands-on direct marketing techniques
Programme Structure
The program focuses on:
- Principles of Advertising
- Integrated Marketing Communications (IMC)
- Principles of Marketing
- Direct and Digital Marketing
- Data Mining
- Business-to-Business Advertising/IMC
Key information
Duration
- Part-time
- 4 months
Start dates & application deadlines
- Starting
- Apply before
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- Starting
- Apply before
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Language
English
Delivered
Online
Disciplines
Marketing View 159 other Short Courses in Marketing in United StatesAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Applicant should show proof of high school graduation with a 2.35 GPA (on a 4.00 scale).
Tuition Fee
Funding
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