Overview
What you will study
When you choose the Direct Marketing course offered by Ferris State University , you will learn the concept and application of database-driven marketing methods including the following areas:
- Direct marketing as an overall business model and as an element of integrated marketing communications
- Direct marketing planning, merchandising, promotion, fulfillment and customer service as executed in a wide range of integrated media
- Direct marketing creative strategy and execution
- Hands-on direct marketing techniques
Programme Structure
The program focuses on:
- Principles of Advertising
- Integrated Marketing Communications (IMC)
- Principles of Marketing
- Direct and Digital Marketing
- Data Mining
- Business-to-Business Advertising/IMC
Key information
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Campus Location
- Big Rapids, United States
Disciplines
Marketing View 150 other Short Courses in Marketing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Applicant should show proof of high school graduation with a 2.35 GPA (on a 4.00 scale).
Tuition Fee
Funding
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