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Overview
What you will study
When you choose the Direct Marketing course offered by Ferris State University , you will learn the concept and application of database-driven marketing methods including the following areas:
- Direct marketing as an overall business model and as an element of integrated marketing communications
- Direct marketing planning, merchandising, promotion, fulfillment and customer service as executed in a wide range of integrated media
- Direct marketing creative strategy and execution
- Hands-on direct marketing techniques
Programme Structure
The program focuses on:
- Principles of Advertising
- Integrated Marketing Communications (IMC)
- Principles of Marketing
- Direct and Digital Marketing
- Data Mining
- Business-to-Business Advertising/IMC
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- StartingApply anytime.
Language
English
Credits
12 SCH
Delivered
On Campus, Online
Campus Location
- Big Rapids, United States
Disciplines
Marketing View 95 other Short Courses in Marketing in United StatesWhat students do after studying
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Academic requirements
GPA 2.3
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- 2.35 HS GPA (on a 4.0 scale) and/or 16/900 ACT/SAT
- Applicant should show proof of high school graduation with a 2.35 GPA (on a 4.00 scale). If it is determined by the College of Business Dean's Office/Student Academic Affairs that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, all college transcripts should be submitted to the Admissions Office.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents10236 USD / year≈ 10236 USD / year - Out-of-State6180 USD / year≈ 6180 USD / year
-
Domestic
Applies to youIn-State6180 USD / year≈ 6180 USD / year
Living costs
Big Rapids
United States
1000 - 1500 USD / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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