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Overview
Key facts
With so many elements of a user’s experience (UX) to measure, it can be hard to know where to start, or what matters for delivering impact and customer value.
In Goldsmiths, University of London's The psychology behind impactful digital experiences - The IMPACT method in-person or online course, you’ll uncover the psychological factors that lead people to buy, share and enjoy digital experiences. You’ll come away knowing which aspects of an experience you should be optimising and measuring, for impact. If your company develops, produces, markets or offers any digital products or services, and it’s a part of your job to support their success, this course is ideal for you.Drawing on our 25 years of research, we’ll work with you to build your understanding of what is psychologically impactful for users using our IMPACT framework. You’ll come away with a robust design and evaluation canvas, which you can adapt to your company’s needs. You can use this to work with designers and developers to optimise or create compelling new digital user experiences. Our design tools and approach have been used by some of the UK’s leading creative and technology companies. The method has been published by Springer and promoted at the Human Computer Interaction International Conference in 2022.Programme Structure
Courses include:
- The impact of digital technologies on the human attention system, habit-building and processing emotion.
- Prioritising human values within the design process.
- The benefits and costs of technology design to the user from a psychological perspective.
- UX frameworks for uncovering problems, and successes, and for prioritising which elements of an experience to measure.
- The implications of psychology and UX for designing compelling digital propositions.
- Examples of good and bad practices in UX.
Key information
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
On Campus
Campus Location
- London, United Kingdom
Disciplines
Psychology View 173 other Short Courses in Psychology in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
There are no formal requirements for this course
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Goldsmiths, University of London and/or in United Kingdom, please visit Student Insurance Portal.
Tuition Fee
To always see correct tuition fees
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International
399 GBP/fullTuition FeeBased on the tuition of 399 GBP for the full programme -
National
399 GBP/fullTuition FeeBased on the tuition of 399 GBP for the full programme
Living costs for London
1137 - 2157 GBP /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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