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Overview
What you will study
This Introduction to Branding course offered by City, University of London covers everything you need to know about Branding – from audience, brand marketing, brand strategy, creative routes, tone of voice, marketing and PR campaigns to conversion and evaluation. You’ll learn from industry experts why strong, clear branding is at the heart of every successful business or campaign.
This interactive branding course, held over three evening sessions, will explore a full introduction to making your brand a success - from rooting everything in your brand strategy, identifying your audience (including industry tools and creating audience personas) to how to write 'on-brand' for press releases, social media and digital marketing. You'll also learn the basics of brand management - including how to brief designers to create 'on-brand' visual assets and logos, the importance of style guides and tone of voice documents.
Programme Structure
The program focuses on:
- What makes a successful brand
- Writing a brand statement and mapping out a brand story
- Identifying your audience and creating ‘audience personas’
- Creating a brand identity* - how to brief ‘creative routes’
- How to stay 'on-brand' and why it's so important
- Writing a press release / social media posts (Instagram, Facebook and Twitter) / marketing materials for your brand (or campaign)
- Measuring the success of your brand marketing - from conversion to brand metrics
Key information
Duration
- Part-time
- 21 days
Start dates & application deadlines
- Starting
- Apply before
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- Starting
- Apply before
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Language
English
Delivered
Online
Disciplines
Marketing View 90 other Short Courses in Marketing in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- No prior knowledge of brand, marketing or PR is required.
- To get the most out of the course, participants should come with a brand, business or campaign in mind.
- Fluent spoken and written English is essential.
Tuition Fee
To always see correct tuition fees
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International
130 GBP/fullTuition FeeBased on the tuition of 130 GBP for the full programme during 21 days. -
National
130 GBP/fullTuition FeeBased on the tuition of 130 GBP for the full programme during 21 days.
Funding
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