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Overview
What you will study
The Marketing - An Introduction course offered by City, University of London will help you learn the key theories of marketing and how to apply them in practice.
Focused and dynamic, our marketing training course employs a mixture of presentations, discussion and group work, exploring how to gain a competitive advantage by applying marketing tools and techniques and by adopting a customer orientated approach.
By the end of this Introduction to Marketing short course you will have a better understanding on the principles of marketing along with the tools and knowledge to plan and implement a successful marketing strategy.
Programme Structure
The program focuses on:
- Understand the basic principles of marketing
- Understand marketing theory and models
- Apply theory and related models to given examples
- Asses and select marketing models for application
- Understand customer orientation
- Apply marketing application to given commercial situations
Key information
Duration
- Part-time
- 2 months
Start dates & application deadlines
- Starting
- Apply before
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- Starting
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Language
English
Delivered
Online
Disciplines
Marketing View 90 other Short Courses in Marketing in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- We do not ask for any qualifications to enrol on our short courses, simply an enthusiasm for learning and a genuine interest in the subject area.
- You will need a good level of spoken and written English to enrol on this course.
Tuition Fee
To always see correct tuition fees
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International
460 GBP/fullTuition FeeBased on the tuition of 460 GBP for the full programme during 2 months. -
National
460 GBP/fullTuition FeeBased on the tuition of 460 GBP for the full programme during 2 months.
Funding
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