Overview

Key facts

Good marketing engages customers and allows a company to respond to the changing needs of its audience by providing innovative solutions. As a result, a well-designed marketing strategy can be the difference between success and failure.

At the heart of a successful marketing strategy is an understanding of human behaviour and the needs of customers. London School of Economics and Political Science's Marketing course is designed to give you the critical thinking skills to assess these audiences and markets from both an economic and psychological perspective, giving you the tools to implement effective marketing strategies.Using real-world case studies including Land Rover, Starbucks and Atlantic Computers, you will understand how marketing intersects with other business functions to create customer and shareholder value. Through active discussion with faculty and peers you will understand the key frameworks, concepts and theories of marketing that enable effective market analysis - a critical element of managerial decision-making.

Programme Structure

Courses include:

Customer behaviour
Marketing research (quantitative and qualitative approaches)
Segmentation, targeting and positioning strategies
Distribution decisions
Pricing decisions and strategies
Promotion, advertising and communication strategies
Business and industrial marketing
International marketing

Key information

Duration

Full-time
- 3 days

Start dates & application deadlines

Starting 2024-06-17 00:00:00

Apply anytime.
Starting 2024-07-29 00:00:00

Application deadline not specified.

Language

English

Credits

7 ECTS

Delivered

On Campus

Disciplines

Marketing View 126 other Short Courses in Marketing in United Kingdom

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at London School of Economics and Political Science and/or in United Kingdom, please visit Student Insurance Portal.

Other requirements

General requirements

This course is suitable if you are seeking to specialise in marketing. It is also recommended if you wish to broaden your understanding of business strategy or target a role in consulting and business management.

Tuition Fee

To always see correct tuition fees

International

2950 GBP/full

Tuition Fee

Based on the tuition of 2950 GBP for the full programme during 3 days.
National

2950 GBP/full

Tuition Fee

Based on the tuition of 2950 GBP for the full programme during 3 days.

Student rate: £2,950
Standard rate: £3,950

Living costs for London

1137 - 2157 GBP /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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