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Overview
Key facts
For many companies, non-profit organisations and political figures, understanding their “customer” will determine their success or failure. It can be tempting to answer these questions intuitively, but research about human psychology often reveals surprising insights.
London School of Economics and Political Science's Consumer Behaviour - Behavioural Fundamentals for Marketing and Management course will provide an introduction to the basic theories for understanding consumer behaviour. Unlike in traditional business management courses, you will dig deeper into fundamental psychological theories that shed invaluable light on how consumers make choices.Using a variety of methods, you will explore the entire consumer experience from seeking information, evaluating it, and using it to make strategic decisions. You will understand how this information can be used to form attitudes and influence behaviour. Using real-world case studies you will have the tools to apply the course content to real-world business scenarios.Programme Structure
Courses include:
- Consumer behaviour theory
- The four stages of the consumer experience
- Seeking and acquiring consumer information
- Evaluating consumer information to make decisions
- Using behavioural tools to influence future behaviour
Key information
Duration
- Full-time
- 3 days
Start dates & application deadlines
- StartingApply anytime.
Language
English
Credits
7 ECTS
Delivered
On Campus
Disciplines
Marketing Management Studies View 228 other Short Courses in Management Studies in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at London School of Economics and Political Science and/or in United Kingdom, please visit Student Insurance Portal.
Other requirements
General requirements
This course is suitable if you want to develop an understanding of human behaviour to inform strategic business decisions, allowing you to innovate and respond to consumer needs by applying consumer behaviour theory to real-world contexts. It is especially useful if you have not previously been exposed to the study of psychology.You should consider taking this course if you are targeting a career in marketing, business management, or consulting.
Tuition Fee
To always see correct tuition fees
-
International
2950 GBP/fullTuition FeeBased on the tuition of 2950 GBP for the full programme during 3 days. -
National
2950 GBP/fullTuition FeeBased on the tuition of 2950 GBP for the full programme during 3 days.
- Student rate: £2,950
- Standard rate: £3,950
Living costs for London
1137 - 2157 GBP /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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