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Overview
What you will study
As competitive intensity increases, the requirement to have adaptive marketing approaches and recognise the need for innovation becoming paramount. The Airline Commercial Management course offered by City, University of London looks at classic marketing techniques to tailor the product and then overlays newer approaches to add differentiation, how to innovate and lay the foundation for better economic performance.
The course includes latest thinking of how commercial strategy and marketing evolve with latest technological developments and dynamic customer expectations, and a perspective of how the pandemic influences customer behaviour and the marketing mix.
Programme Structure
The program focuses on:
- Key strategic tools to quickly analyze a situation
- Simple numerical techniques to measure marketing effectiveness and outcomes
- Innovation techniques
- Customer focus
- How to keep track and proactively respond to emerging trends in consumer behaviour and technology
Key information
Duration
- Part-time
- 3 days
Start dates & application deadlines
- Starting
- Apply before
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- Starting
- Apply before
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Language
English
Delivered
Online
Disciplines
Transport Management View 6 other Short Courses in Transport Management in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- No prior knowledge is required, although a reasonable awareness of key players in the global aviation industry is an advantage.
- For those students whose first language is not English the following qualification is also required: IELTS: 7.0
Tuition Fee
To always see correct tuition fees
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International
1800 GBP/fullTuition FeeBased on the tuition of 1800 GBP for the full programme during 3 days. -
National
1800 GBP/fullTuition FeeBased on the tuition of 1800 GBP for the full programme during 3 days.
Funding
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