Sports Management

Overview

What you will learn

At the end of the Sports Management course offered by California State University, Dominguez Hills , students will be able to:

• Evaluate experiments in partnership with regional professional sports teams to analyze and optimize sports marketing campaigns and sales.

• Justify the intellectual relationship between quantitative and qualitative tools, theories and sport context in order to effectively predict problems for sports organizations. For example: how to increase ticket sales for sports teams?

• Assess new and innovative business opportunities to strategically navigate the complex demands of the current and dynamic national and international sports business environments using technology and innovations. For example: help a professional team improve the visibility of its sponsors on all format and properties.

• Combine various types of marketing data (i.e. consumer behavior, loyalty programs and rewards) and apply common analytical methods to generate helpful insights for decision making in sports. For example: analyze the current and future prospects of a broad range of statistical methods and predictive analytics techniques to the benefit of local sports teams.